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Kitchen and Bath Sales Competitive Insights

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Kitchen and Bath market?
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Get your questions answered

Home Depot, Lowe's and Amazon were the top 3 retailers in US representing 73% of the Bathroom Faucet market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Krause had the highest close rate of the leading Kitchen Sink brands. Glacier Bay was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Kitchen & Bath Fixtures, Delta had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
43% of Kitchen Faucet buyers shopped online while 23% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Kitchen & Bath Fixtures was $171 down 9% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
53% of the Bathroom Sink buyers were Male. TraQline goes beyond sku information, collecting data on "who" is buying the products.
When Kitchen & Bath Fixtures buyers shop at both Home Depot and Lowe's, Home Depot wins 57% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Toilet buyers shop both Kohler and American Standard, Kohler wins 52% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Features desired were the top 2 reasons for brand purchase in Toilets. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Kitchen & Bath Fixtures. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Kitchen Faucets, 11% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
In the last 4 Quarters 12% of kitchen sinks are not in stock at time of purchase. TraQline can provide trends and insights on specific metrics of each product category.
No other source can match TraQline’s depth of coverage and reliability
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Market Coverage
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Category Purchases

Go Beyond Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Competitive Sales
  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers
Line Review
  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weakneses
  • Competitive
    weaknesses
Pricing Trends
  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing
Online vs. Brick
  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online
Shopping Trends
  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but
    not bought
  • Market Share
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers
  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weakneses
  • Competitive weaknesses
  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing
  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online
  • Why Bought Brand
  • Brand shopped but not bought
  • Stores bough
  • Showrooming
  • # Stores Shopped
  • Why bought store
See how we can provide insights to your business

Kitchen and Bath Insights from TraQline’s Q3 2020 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers
  1. Average Price Paid for Kitchen & Bath Fixtures was $171. This was down 3% from last year and down 1% for 5 years ago.
  2. Of the online Kitchen & Bath Fixtures purchases, 20% were shipped to store. 79% had it shipped to their home.
  3. Moen and Delta had the highest consideration rates of all of the brands.
  4. Glacier Bay had the highest online purchase rate of any of the leading brands.
  5. Home Depot and Amazon have gained dollar share the past 4 consecutive years.
  6. Baby Boomers' top two favorite retailers are Lowe's and Amazon.
Why our clients trust TraQline to track these brands and stores?

Kitchen and Bath categories measured by TraQline

  • Bathroom Faucet
  • Kitchen Faucet
  • Shower Head
  • Toilet
  • Bathroom Sink
  • Kitchen Cabinet
  • Bathroom Vanity
  • Kitchen Countertop
  • Kitchen Sink
  • Bathroom Medicine Cabinet
  • Bathtub
  • Shower Stall
  • Shower Door
Don’t see the category you’re looking for?
Contact us
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Go to Market with Confidence

Global leaders in the Kitchen and Bath market trust TraQline to help
them compete for market share. Our data and insights are leveraged to:
Defend Competitive Threats
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.
Learn more
Identify Opportunities
to Gain Share
New features? New geographies? Key demographic segments? Measure trends when they start.
Learn more
Launch Successful
New Products
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.
Learn more
Measure Brand and
Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

Learn more
Uncover Purchase Motivation
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Learn more
Track Regional and
National Players
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.
Learn more
Prepare for Line Reviews
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Learn more
Compare Online vs.
Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

Learn more
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge. Learn more >
New features? New geographies? Key demographic segments? Measure trends when they start. Learn more >
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products. Learn more >

Tracking share shouldn’t rely on a retailer or their website, get sell-through data directly from the consumers who buy products.
Learn more >

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Learn more >

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.
Learn more >

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Learn more >

No other source provides TraQline’s comprehensive view on Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.
Learn more >

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See what our users have to say about TraQline

“TraQline is a vital logic check on your brand performance, including that of your customers and competitors. In a time of information overload, it is increasingly important to have a stable, repeatable platform like TraQline”
Mike
Director of Product MarketingDelta
“Symmons purchased TraQline to better understand consumer buying patterns for faucets and tub/showers. The data helped us deliver better sales calls and product solutions for our customers.”
Amy
MarketingSymmons
“Just wanted to say “thank you” for all of your assistance and support! You are fantastic and truly responsive in providing GREAT customer service. Your professionalism and “can do” attitude is greatly appreciated.”
Ricardo
National Field Sales ManagerLG
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TraQline's Dave Stevenson, PH.D President & CEO
Dave Stevenson, PH.D
President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.