Kitchen and Bath Industry Statistics

How are you staying ahead of changing trends, customer preferences, and all your competitors in the Kitchen and Bath market?

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Home Depot, Lowe's and Amazon were the top 3 retailers in US representing 73% of the Bathroom Faucet market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Krause had the highest close rate of the leading Kitchen Sink brands. Glacier Bay was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Kitchen and Bath Fixtures, Moen had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
44% of Kitchen Faucet buyers shopped online while 26% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Kitchen and Bath Fixtures was $195 up 7% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
50% of Bathroom Sink buyers were Female. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Kitchen and Bath Fixture buyers shop at both Home Depot and Lowe's, Home Depot wins 56% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Toilet buyers shop both Kohler and American Standard, Kohler wins 51% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Features desired were the top 2 reasons for brand purchase in Toilets. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Kitchen and Bath Fixtures. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Kitchen Faucets, 11% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
In the last 4 Quarters 16% of Kitchen Sinks are not in stock at time of purchase. TraQline can provide trends and insights on specific metrics of each product category.

No other source can match TraQline’s depth of coverage and reliability

100

%
Market Coverage

211

Brands Reported

134

Retailers Reported

175

K
Category Purchases

Go Beyond Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought
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Kitchen and Bath Market Insights from TraQline’s Q2 2021 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out in the Kitchen and Bath Market. Our research uncovers WHY consumers buy and what features are most important to customers

  1. Average Price Paid for Kitchen and Bath Fixture was $195. This was up 15% from last year and up 6% for 5 years ago.
  2. Of the online Kitchen and Bath Fixture purchases, 18% were shipped to store. 81% had it shipped to their home.
  3. Moen and Delta had highest consideration rates of all of the brands.
  4. Glacier Bay had the highest online purchase rate of any of the leading brands.
  5. Walmart and Amazon has gained dollar share the past 1 consecutive years.
  6. Baby Boomers top two favorite retailers are Lowe's and Home Depot.
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Why do clients trust TraQline to track these brands and stores?

Kitchen and Bath categories measured by TraQline

  • Bathroom Faucet
  • Kitchen Faucet
  • Shower Head
  • Toilet
  • Bathroom Sink
  • Kitchen Cabinet
  • Bathroom Vanity
  • Kitchen Countertop
  • Kitchen Sink
  • Bathroom Medicine Cabinet
  • Bathtub
  • Shower Stall
  • Shower Door
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Go to Market with Confidence

Global leaders in the Kitchen and Bath market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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See what our users have to say about TraQline

“TraQline is a vital logic check on your brand performance, including that of your customers and competitors. In a time of information overload, it is increasingly important to have a stable, repeatable platform like TraQline.”

MikeDirector of Product Marketing
Delta

“Symmons purchased TraQline to better understand consumer buying patterns for faucets and tub/showers. The data helped us deliver better sales calls and product solutions for our customers.”

AmyMarketing
Symmons

“Just wanted to say “thank you” for all of your assistance and support! You are fantastic and truly responsive in providing GREAT customer service. Your professionalism and “can do” attitude is greatly appreciated.”

RicardoNational Field Sales Manager
LG
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