Which Retailers sell the most Bathroom Faucets?

Home Depot, Lowe's and Amazon were the top 3 retailers in US representing 73% of the Bathroom Faucet market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.

Which two of the top 5 Brands have highest close rate for Kitchen Sinks

Krause had the highest close rate of the leading Kitchen Sink brands. Glacier Bay was second. 600,000 survey responses were collected in the past year to measure brand shares..

For Kitchen and Bath Fixtures, what Brand has the highest unit grow rate in the past year?

Of the leading brands for Kitchen & Bath Fixtures, Delta had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.

What’s the impact of online buying in the Kitchen Faucet marketplace?

43% of Kitchen Faucet buyers shopped online while 23% bought online. Online vs. brick splits are tracked for all retailers and brands.

How have Kitchen and Bath Fixture average prices changed over the past few years?

The average price paid for Kitchen & Bath Fixtures was $171 down 9% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.

Which Gender Buys Bathroom Sinks the most?

53% of the Bathroom Sink buyers were Male. TraQline goes beyond sku information, collecting data on who is buying the products.

Which Retailers sell the most Bathroom Faucets?

Home Depot, Lowe's and Amazon were the top 3 retailers in US representing 73% of the Bathroom Faucet market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.

Which two of the top 5 Brands have highest close rate for Kitchen Sinks?

Krause had the highest close rate of the leading Kitchen Sink brands. Glacier Bay was second. 600,000 survey responses were collected in the past year to measure brand shares.

For Kitchen and Bath Fixtures, what Brand has highest unit growth rate in past year?

Of the leading brands for Kitchen and Bath Fixtures, American Standard had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.

What's the impact of online buying in the Kitchen Faucet marketplace?

44% of Kitchen Faucet buyers shopped online while 24% bought online. Online vs. brick splits are tracked for all retailers and brands.

How has the average price of Kitchen and Bath Fixtures changed over the past few years?

The average price paid for Kitchen and Bath Fixtures was $178 down 3% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.

Which gender buys Bathroom Sinks the most?

53% of Bathroom Sink buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.

Who wins head to head when shopping at RETAILER #1 vs RETAILER #2 for Kitchen and Bath Fixtures?

When Kitchen and Bath Fixture buyers shop at both Home Depot and Lowe's, Home Depot wins 57% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

Who wins head to head when shopping both BRAND #1 and BRAND #2 for Toilets?

When Toilet buyers shop both Kohler and American Standard, Kohler wins 52% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

What are the top 2 reasons for brand purchase for Toilets?

Competitive price and Features desired were the top 2 reasons for brand purchase in Toilets. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

What are the top 2 reasons for store purchase for Kitchen and Bath Fixtures?

Competitive price and Good selection of products were the top 2 reasons for store purchase in Kitchen and Bath Fixtures. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

Which state sells the most Kitchen Faucets?

Of those who bought Kitchen Faucets, 11% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.

How many Kitchen Sinks are not in stock during the time of purchase?

In the last 4 Quarters 12% of Kitchen Sinks are not in stock at time of purchase. TraQline can provide trends and insights on specific metrics of each product category.

Kitchen and Bath Market Research

No other source can match TraQline’s depth of coverage and reliability

100

Market Coverage

211

Brands Reported

134

Retailers Reported

175

Category Purchases

Go Beyond Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

Market Share
Brand / Retailer Mix
Sales by price
Regional Performance
All Brands
All Retailers

Line Review

Retailer share
White space analysis
Popular features
Retailer weaknesses
Competitive weaknesses

Pricing Trends

10 years of history
All brands / retailers
Online
Brick and Mortar
Feature Pricing

Online vs. Brick

All Brands
All Retailers
Price Differences
Amazon vs. Best Buy
Shop online

Shopping Trends

Why Bought Brand
Stores bought
Showrooming
# Stores Shopped
Why bought store
Brand shopped but not bought

Kitchen and Bath Insights from TraQline’s Q4 2020 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers

Why our clients trust TraQline to track these brands and stores?

Kitchen and Bath categories measured by TraQline

Bathroom Faucet
Kitchen Faucet
Shower Head
Toilet
Bathroom Sink
Kitchen Cabinet
Bathroom Vanity

Kitchen Countertop
Kitchen Sink
Bathroom Medicine Cabinet
Bathtub
Shower Stall
Shower Door

Don’t see the category you’re looking for?

Go to Market with Confidence

Global leaders in the Kitchen and Bath market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.

Learn more

Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure trends when they start.

Learn more

Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.

Learn more

Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

Learn more

Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

Learn more

Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.

Learn more

Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

Learn more

Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

Learn more

Ready to start a conversation?
Connect now with our Industry Experts

Call or Email Us Today

See what our users have to say about TraQline

“TraQline is a vital logic check on your brand performance, including that of your customers and competitors. In a time of information overload, it is increasingly important to have a stable, repeatable platform like TraQline.”

MikeDirector of Product Marketing

Delta

“Symmons purchased TraQline to better understand consumer buying patterns for faucets and tub/showers. The data helped us deliver better sales calls and product solutions for our customers.”

AmyMarketing

Symmons

“Just wanted to say “thank you” for all of your assistance and support! You are fantastic and truly responsive in providing GREAT customer service. Your professionalism and “can do” attitude is greatly appreciated.”

RicardoNational Field Sales Manager

Kitchen and Bath Sales Competitive Insights