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KITCHEN & BATH FIXTURES INDUSTRY INSIGHTS

Unmatched Kitchen & Bath market data, for everything including the Kitchen Sink

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Kitchen & Bath Source

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Comprehensive brand & retailer share insights
Which retailers sell the most Bathroom Accessories?
Walmart, Amazon, and Target were the top 3 retailers in the U.S. representing 54% of the Bathroom Accessories market.
Which two of the top 5 brands have the highest close rate for Bathing Products?
Sterling had the highest close rate of the leading Bathing Product brands. Delta was second.
What percent of Bathroom Medicine Cabinet buyers shopped online and purchased online?
66% of Bathroom Medicine Cabinet buyers shopped online while 36% bought online.
Which retailer has gained dollar share over the most consecutive rolling 4Qs for Kitchen Sinks?
Amazon has gained dollar share the past 3 consecutive rolling 4Qs.
Competitive market analysis for Kitchen & Bath
For Kitchen & Bath Fixtures, what brand has the highest unit growth rate in the past year?
Of the leading brands for Kitchen & Bath Fixtures, Glacier Bay had the highest unit growth rate in the past year.
Who wins head-to-head when shopping the top 2 retailers for Shower Head?
When Shower Head buyers shop at both Home Depot and Lowe’s, Home Depot wins 56% of the time.
Who wins head-to-head when shopping the top 2 brands for Kitchen Cabinets?
When Kitchen Cabinet buyers shop both American Classics and American Woodmark, American Classics wins 56% of the time.
What are the top 2 rated Bathtub brands?
Kohler and Delta, are the top 2 Bathtub brands in unit sales.
Consumer Kitchen & Bath insights
Which gender buys the most Bathroom Sink?
54% of Bathroom Sink buyers were male.
What are the top 2 reasons for ‘Why bought brand’ for Toilets?
Competitive price and features desired were the top 2 reasons for store purchase in Toilets.
What was the top reason for Bathtub purchases?
Part of remodeling project was the top reason respondents purchased Bathtubs.
Which state sells the most Kitchen Fixtures?
Of those who bought Kitchen Fixtures, 10% are from California.
Kitchen market insights
Which two of the top 5 brands have the highest close rate for Kitchen Fixtures?
Glacier Bay had the highest close rate of the leading Kitchen Fixtures brands. Moen was second.
Which brand has lost unit share over the most consecutive rolling 4Q for Kitchen Sink?
Moen and Krause have lost unit share the past 1 consecutive rolling 4Q.
How has the average price of Kitchen Countertop changed over the past few years?
The average price paid for Kitchen Countertop was $2,330 up 12% versus three years ago.
For Kitchen Faucet, what retailer has the highest APP change in the past year?
Of the leading retailers for Kitchen Faucets, Walmart had the largest YOY price change at 21%.
Bath market insights
How has the average price of Bath Vanity changed over the past few years?
The average price paid for Bath Vanity was $541 up 33% versus three years ago.
What are the top 2 reasons for ‘Why Bought Store’ for Bath Exhaust Fan w/ Light?
Competitive price and good selection of products were the top 2 reasons for store purchase in Bath Exhaust Fan w/ Light.
For Bathroom Faucet, what retailer has the highest unit growth rate in the past year?
Amazon had the highest unit growth rate in the past year for Bathroom Faucet.
Which brand has gained dollar share over the most consecutive rolling 4Qs for Shower Stall?
Bath Fitters has gained dollar share the past 3 consecutive rolling 4Qs.
Source: TraQline Data, Ending Q3 2023
MARKET SHARE, ONLINE SALES, PURCHASE DRIVERS — AND BEYOND

Discover in-depth analytics for your entire market,
from Kitchen Faucets to Bathroom Vanities

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Comprehensive Kitchen & Bath industry market share
  • Track market share by brand or retailer
  • Get 100% market coverage — insights cover all industry brands & retailers
  • Analyze sales for ecommerce and brick & mortar
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Competitive market analysis — see the entire Kitchen & Bath market
  • Find market gaps, wins & growth opportunities
  • Monitor shifting market trends over time, with a rolling 10 years of historical data
  • Discover why your competitors win business
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Consumer ‘why’ behind the buy
  • Understand what drivers consumer purchases
  • See what stores and brands shopped before making a purchase
  • Uncover Kitchen & Bath consumer demographics and segmentation insights
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Data insights by product category
  • Break down all data insights by product type
  • Monitor share & trends for everything from Kitchen Faucets to Shower Stalls
  • Compare purchase drivers, stores shopped, and more by product type

Kitchen & Bath product categories tracked by TraQline

Bathroom Medicine Cabinet
Bathroom Faucet
Bathroom Sink
Bathroom Vanities
Bathtub
Kitchen Cabinets
Kitchen Countertops
Kitchen Faucet
Kitchen Sink
Shower Door
Shower Head
Shower Stall
Toilets
Water Dispenser
Water Filter
Water Heater
Water Softener / Conditioner

Trusted to track leading Kitchen & Bath brands and retailers

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