Home Improvement Market Share Competitive Insights

How are you staying ahead of changing trends, customer preferences, and all your competitors in the Home Improvement market?

Discover the value TraQline data brings to your industry
  • Which Retailers sell the most Power Tools and Accessories?

    Home Depot, Lowe's, and Amazon were the top 3 retailers in US representing 62% of the Power Tool and Accessory market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.

  • Which two of the top 5 Brands have the highest close rate for Hand Tools and Accessories?

    Stanley had the highest close rate of the leading Hand Tool and Accessory brands.  CRAFTSMAN was second. 600,000 survey responses were collected in the past year to measure brand shares.

  • For Kitchen and Bath Improvement, what Brand has the highest unit growth rate in the past year?

    Of the leading brands for Kitchen and Bath Improvement, Brita had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.

  • What percent of Lawn and Garden buyers shopped online and purchased online?

    43% of Lawn and Garden buyers shopped online while 23% bought online. Online vs. brick splits are tracked for all  retailers and brands.

  • How has the average price of Home Improvement changed over the past few years?

    The average price paid for Home Improvement was $120 up 29% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.

  • Which gender buys the most Building, Plumbing, Electric and Safety?

    64% of Building, Plumbing, Electric and Safety buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.

  • Who wins head-to-head when shopping at Amazon and Walmart for Furniture and Home Accessories?

    When Furniture and Home Accessory buyers shop at both Amazon and Walmart, Amazon wins 55% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • Who wins head-to-head when shopping both Samsung and General Electric for Total Core Major Appliances?

    When Total Core Major Appliance buyers shop both Samsung and General Electric, Samsung wins 52% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • What are the top 2 reasons for Why Bought Brand for Small Appliance?

    Competitive price and Features desired were the top 2 reasons for brand purchase in Small Appliances. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • What are the top 2 reasons for Why Bought Store for Power Tool and Accessory?

    Competitive price and Good selection of products were the top 2 reasons for store purchase in Power Tools and Accessories. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • Which state sells the most Hand Tools and Accessories?

    Of those who bought Hand Tools and Accessories, 11% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.

  • What are the most popular Refrigerator configurations?

    French Door Refrigerator and Side by Side Refrigerator are the most popular configurations. TraQline can provide trends and insights on specific metrics of each product category.

No other source can match TraQline’s depth of home improvement market coverage and reliability


Market Coverage


Brands Reported


Retailers Reported


Category Purchases

Go Beyond Home Improvement Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better home improvement industry decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought

Home Improvement Insights from Durable IQ’s 4Q Ending Q2 2023 Data

Each quarter, Durable IQ surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.

  1. Average Price Paid for Home Improvement was $205. This was up 3% from last year and up 17% from 5 years ago.
  2. 44% of Home Improvement buyers shopped online while 25% bought online.
  3. Dewalt and Ryobi had the highest consideration rates of all of the brands for Power Tools & Accessories.
  4. Dyson had the highest online purchase rate of any of the leading brands for Total Small Appliances.
  5. Ace Hardware has gained dollar share the past 3 consecutive rolling 4Qs.
  6. Baby Boomers top two favorite retailers are Menards and Lowe's for Lighting and Fans.
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Why do clients trust TraQline to track these home improvement brands and stores?

Home Improvement categories measured by TraQline

  • Power tools & Accessories
  • Hand Tools & Accessories
  • Kitchen & Bath Improvement Products
  • Building/ Plumbing/ Electric/ Safety
  • Furniture/ Home Accessories
  • Lawn and Garden
  • Major Appliances
  • Small Appliances
Don’t see the category you’re looking for?

Go to Market with Confidence

Global leaders in the Major Appliance market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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