Walmart, Home Depot and Lowe's were the top 3 retailers in US representing 52% of the Screwdriver market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Stanley had the highest close rate of the leading Hand Tool and Accessory brands. Husky was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Tape Measures, DEWALT had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
50% of Storage buyers shopped online while 33% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Levels was $19 up 27% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
59% of Screwdriver buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Hand Tool and Accessory buyers shop at both Home Depot and Lowe's, Home Depot wins 54% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Storage buyers shop both Sterilite and Rubbermaid, Sterilite wins 56% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Quality product were the top 2 reasons for brand purchase in Tape Measures. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Already in store buying other items were the top 2 reasons for store purchase in Pliers. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Hand Tools and Accessories, 10% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
In the last 4 Quarters Traditional Bubble levels make up 78% while Laser Levels make up 14%. TraQline can provide trends and insights on specific metrics of each product category.
TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Each quarter, TraQline surveys go in-depth to find out what makes a particular hand tools industry product stand out. Our research uncovers WHY consumers buy and what features are most important to customers
Global leaders in the Home Improvement market trust TraQline to help them compete for market share. Our data and insights are leveraged to:
TraQline measures sales changes for all hand tool brands and all retailers, including nascent brands and retailers as they emerge.Learn more
New features? New geographies? Key demographic segments? Measure hand tool market trends when they start.Learn more
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new hand tool products.Learn more
Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy home improvement products.
Go beyond register receipts and understand why consumers buy hand tools at a particular store, purchase specific brands, and why they buy the product.Learn more
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.Learn more
No other source is trusted like TraQline for its ability to track the hand tools market and provide insights during a Line Review.Learn more
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.Learn more
“Since partnering with TraQline, we have gained valuable insights into top industry trends. We have increased our ability to forecast future trends and focus on targeting our consumers’ needs based on the customized data reports we receive each quarter from the TraQline team.”
“TraQline provides exceptional customer service that is above and beyond anything I can remember. I was tasked to pull together an analysis from TraQline for a critical meeting at the very last minute, and our account rep stood there with me from the beginning to the very end!”
“TraQline is very helpful to my business, every quarter! The presentation ready data that always shares a well put together story along with the AdHoc data is our first source of information for trends in our business.”
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