Which retailers sell the most Screwdrivers?

Home Depot, Walmart, and Lowe's were the top 3 retailers in US representing 54% of the Screwdriver market.

Which two of the top 5 brands have the highest close rate for Hand Tools and Accessories?

Stanley had the highest close rate of the leading Hand Tool and Accessory brands. CRAFTSMAN was second.

For Tape Measure, what brand has the highest unit growth rate in the past year?

Of the leading brands for Tape Measures, Stanley had the highest unit growth rate in the past year.

What percent of Storage buyers shopped online and purchased online?

53% of Storage buyers shopped online while 35% bought online.

How has the average price of Levels changed over the past few years?

The average price paid for Levels was $22 up 29% versus three years ago.

Which gender buys the most Screwdriver?

60% of Screwdriver buyers were Male.

Who wins head-to-head when shopping at the top 2 retailers for Hand Tools and Accessories?

When Hand Tool and Accessory buyers shop at both Home Depot and Lowe's, Home Depot wins 55% of the time.

Who wins head-to-head when shopping both the top 2 brands for Storage?

When Storage buyers shop both Sterilite and Rubbermaid, Sterilite wins 55% of the time.

What are the top 2 reasons for Why bought brand for Tape Measure?

Competitive price and Quality product were the top 2 reasons for brand purchase in Tape Measures.

What are the top 2 reasons for Why bought store for Plier?

Competitive price and Already in store buying other items were the top 2 reasons for store purchase in Pliers.

Which state sells the most Hand Tools and Accessories?

Of those who bought Hand Tools and Accessories, 11% are from California.

What is the breakout of Laser Levels versus Traditional Bubble Levels?

In the last 4 Quarters Traditional Bubble levels make up 77% while Laser Levels make up 15%.

Hand Tools Market Share and Industry Statistics

Discover the value TraQline data brings to your industry

Which retailers sell the most Screwdrivers?
Home Depot, Walmart, and Lowe's were the top 3 retailers in US representing 54% of the Screwdriver market.
Which two of the top 5 brands have the highest close rate for Hand Tools and Accessories?
Stanley had the highest close rate of the leading Hand Tool and Accessory brands. CRAFTSMAN was second.
For Tape Measure, what brand has the highest unit growth rate in the past year?
Of the leading brands for Tape Measures, Stanley had the highest unit growth rate in the past year.
What percent of Storage buyers shopped online and purchased online?
53% of Storage buyers shopped online while 35% bought online.
How has the average price of Levels changed over the past few years?
The average price paid for Levels was $22 up 29% versus three years ago.
Which gender buys the most Screwdriver?
60% of Screwdriver buyers were Male.
Who wins head-to-head when shopping at the top 2 retailers for Hand Tools and Accessories?
When Hand Tool and Accessory buyers shop at both Home Depot and Lowe's, Home Depot wins 55% of the time.
Who wins head-to-head when shopping both the top 2 brands for Storage?
When Storage buyers shop both Sterilite and Rubbermaid, Sterilite wins 55% of the time.
What are the top 2 reasons for Why bought brand for Tape Measure?
Competitive price and Quality product were the top 2 reasons for brand purchase in Tape Measures.
What are the top 2 reasons for Why bought store for Plier?
Competitive price and Already in store buying other items were the top 2 reasons for store purchase in Pliers.
Which state sells the most Hand Tools and Accessories?
Of those who bought Hand Tools and Accessories, 11% are from California.
What is the breakout of Laser Levels versus Traditional Bubble Levels?
In the last 4 Quarters Traditional Bubble levels make up 77% while Laser Levels make up 15%.

Go Beyond Web and POS Data for the Hand Tools Industry

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

Market Share
Brand / Retailer Mix
Sales by price
Regional Performance
All Brands
All Retailers

Line Review

Retailer share
White space analysis
Popular features
Retailer weaknesses
Competitive weaknesses

Pricing Trends

10 years of history
All brands / retailers
Online
Brick and Mortar
Feature Pricing

Online vs. Brick

All Brands
All Retailers
Price Differences
Amazon vs. Best Buy
Shop online

Shopping Trends

Why Bought Brand
Stores bought
Showrooming
# Stores Shopped
Why bought store
Brand shopped but not bought

No other source can match TraQline’s depth of coverage and reliability in the hand tools market

100

Market Coverage

573

Brands Reported

273

Retailers Reported

138

Category Purchases

Hand Tools Market Insights from Durable IQ’s Q3 2023 Data

Each quarter, Durable IQ surveys go in-depth to find out what makes a particular hand tools industry product stand out. Our research uncovers WHY consumers buy and what features are most important to customers

Average price paid for Hand Tool and Accessory was $36. This was up 6% from last year and up 33% from 5 years ago.
Of the online Hand Tool and Accessory purchases, 12% were shipped to store. 86% had it shipped to their home.
CRAFTSMAN and Stanley had the highest consideration rates of all of the brands.
DEWALT had the highest online purchase rate of any of the leading brands.
Harbor Freight has gained dollar share the past 2 consecutive rolling 4Qs.
Baby Boomers top two favorite retailers are Harbor Freight and Lowe's.

Why do clients trust TraQline to track these major hand tools industry brands and stores?

Tool Cabinet
Utility Knives
Clamp
Staple Gun
Tool Bag
Pry bar/Crowbar
Tool Belt
Chisel
File
Stud finder
Hand plane

Don’t see the category you’re looking for?

Go to Market with Confidence

Global leaders in the Home Improvement market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all hand tool brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure hand tool market trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new hand tool products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy home improvement products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy hand tools at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the hand tools market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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Category Management

“TraQline is very helpful to my business, every quarter! The presentation ready data that always shares a well put together story along with the AdHoc data is our first source of information for trends in our business.”

GenieAllison

Sr. Retail Channel Marketing Manager

Hand Tools Market Research & Industry Statistics

Discover the value TraQline data brings to your industry

Which retailers sell the most Screwdrivers?

Which two of the top 5 brands have the highest close rate for Hand Tools and Accessories?

For Tape Measure, what brand has the highest unit growth rate in the past year?

What percent of Storage buyers shopped online and purchased online?

How has the average price of Levels changed over the past few years?

Which gender buys the most Screwdriver?

Who wins head-to-head when shopping at the top 2 retailers for Hand Tools and Accessories?

Who wins head-to-head when shopping both the top 2 brands for Storage?

What are the top 2 reasons for Why bought brand for Tape Measure?

What are the top 2 reasons for Why bought store for Plier?

Which state sells the most Hand Tools and Accessories?

What is the breakout of Laser Levels versus Traditional Bubble Levels?