Home Depot, Walmart and Lowe's were the top 3 retailers in US representing 48% of the Screwdriver market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Store Brand/Generic had the highest close rate of the leading Hand Tools/ Accessories brands. Stanley was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Tape Measure, Craftsman had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
46% of Storage buyers shopped online while 30% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for a Level was $17 up 13% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
60% of the Screwdriver buyers were Male. TraQline goes beyond sku information, collecting data on "who" is buying the products.
When Hand Tools/ Accessories buyers shop at both Home Depot and Lowe's, Home Depot wins 55% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Storage buyers shop both Sterilite and Rubbermaid, Sterilite wins 57% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Quality product were the top 2 reasons for brand purchase in Tape Measures. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Already in store buying other items were the top 2 reasons for store purchase in Pliers. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Hand Tools/ Accessories, 11% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
In the last 4 Quarters Traditional Bubble levels make up 80% while Laser Levels make up 13%. TraQline can provide trends and insights on specific metrics of each product category.