Hand Tools Market Research & Industry Statistics

How are you staying ahead of changing trends, customer preferences, and all your competitors in the Hand Tools market?

Discover the value TraQline data brings to your industry
  • Which retailers sell the most Screwdrivers?

    Home Depot, Walmart, and Lowe's were the top 3 retailers in US representing 54% of the Screwdriver market.

  • Which two of the top 5 brands have the highest close rate for Hand Tools and Accessories?

    Stanley had the highest close rate of the leading Hand Tool and Accessory brands. CRAFTSMAN was second.

  • For Tape Measure, what brand has the highest unit growth rate in the past year?

    Of the leading brands for Tape Measures, Stanley had the highest unit growth rate in the past year.

  • What percent of Storage buyers shopped online and purchased online?

    53% of Storage buyers shopped online while 35% bought online.

  • How has the average price of Levels changed over the past few years?

    The average price paid for Levels was $22 up 29% versus three years ago.

  • Which gender buys the most Screwdriver?

    60% of Screwdriver buyers were Male.

  • Who wins head-to-head when shopping at the top 2 retailers for Hand Tools and Accessories?

    When Hand Tool and Accessory buyers shop at both Home Depot and Lowe's, Home Depot wins 55% of the time.

  • Who wins head-to-head when shopping both the top 2 brands for Storage?

    When Storage buyers shop both Sterilite and Rubbermaid, Sterilite wins 55% of the time.

  • What are the top 2 reasons for Why bought brand for Tape Measure?

    Competitive price and Quality product were the top 2 reasons for brand purchase in Tape Measures.

  • What are the top 2 reasons for Why bought store for Plier?

    Competitive price and Already in store buying other items were the top 2 reasons for store purchase in Pliers.

  • Which state sells the most Hand Tools and Accessories?

    Of those who bought Hand Tools and Accessories, 11% are from California.

  • What is the breakout of Laser Levels versus Traditional Bubble Levels?

    In the last 4 Quarters Traditional Bubble levels make up 77% while Laser Levels make up 15%.

Go Beyond Web and POS Data for the Hand Tools Industry

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought

No other source can match TraQline’s depth of coverage and reliability in the hand tools market


Market Coverage


Brands Reported


Retailers Reported


Category Purchases

Hand Tools Market Insights from Durable IQ’s Q3 2023 Data

Each quarter, Durable IQ surveys go in-depth to find out what makes a particular hand tools industry product stand out. Our research uncovers WHY consumers buy and what features are most important to customers

  1. Average price paid for Hand Tool and Accessory was $36. This was up 6% from last year and up 33% from 5 years ago.
  2. Of the online Hand Tool and Accessory purchases, 12% were shipped to store. 86% had it shipped to their home.
  3. CRAFTSMAN and Stanley had the highest consideration rates of all of the brands.
  4. DEWALT had the highest online purchase rate of any of the leading brands.
  5. Harbor Freight has gained dollar share the past 2 consecutive rolling 4Qs.
  6. Baby Boomers top two favorite retailers are Harbor Freight and Lowe's.
Download FREE Infographic for more answers
Why do clients trust TraQline to track these major hand tools industry brands and stores?

Hand Tools categories measured by TraQline

  • Tape Measure
  • Screwdriver (individual and sets)
  • Wrench (individual and sets)
  • Pliers (individual and sets)
  • Mechanics Tool Set
  • Level
  • Snips
  • Tool Box
  • Ratchet (individual and sets)
  • Tool Chest
  • Hand Saw
  • Tool Cabinet
  • Utility Knives
  • Clamp
  • Staple Gun
  • Tool Bag
  • Pry bar/Crowbar
  • Tool Belt
  • Chisel
  • File
  • Stud finder
  • Hand plane
Don’t see the category you’re looking for?

Go to Market with Confidence

Global leaders in the Home Improvement market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all hand tool brands and all retailers, including nascent brands and retailers as they emerge.

Learn more
Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure hand tool market trends when they start.

Learn more
Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new hand tool products.

Learn more
Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy home improvement products.

Learn more
Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy hand tools at a particular store, purchase specific brands, and why they buy the product.

Learn more
Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.

Learn more
Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the hand tools market and provide insights during a Line Review.

Learn more
Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

Learn more

Ready to start a conversation?
Connect now with our Industry Experts

See what our users have to say about TraQline