Hand Tools Market Research & Industry Statistics

How are you staying ahead of changing trends, customer preferences, and all your competitors in the Hand Tools market?

Discover the value TraQline data brings to your industry
  • Which Retailers sell the most Screwdrivers?

    Home Depot, Walmart, and Lowe's were the top 3 retailers in US representing 53% of the Screwdriver market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.

  • Which two of the top 5 Brands have the highest close rate for Hand Tools and Accessories?

    Stanley had the highest close rate of the leading Hand Tool and Accessory brands.  Husky was second. 600,000 survey responses were collected in the past year to measure brand shares.

  • For Tape Measure, what Brand has the highest unit growth rate in past year?

    Of the leading brands for Tape Measures, DEWALT had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.

  • What's the percent of Storage buyers shopped online and purchased online?

    51% of Storage buyers shopped online while 34% bought online. Online vs. brick splits are tracked for all  retailers and brands.

  • How has the average price of Levels changed over the past few years?

    The average price paid for Levels was $20 up 25% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.

  • Which gender buys the most Screwdriver?

    61% of Screwdriver buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.

  • Who wins head-to-head when shopping at RETAILER #1 vs RETAILER #2 for Hand Tools and Accessories?

    When Hand Tool and Accessory buyers shop at both Home Depot and Lowe's, Home Depot wins 55% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • Who wins head-to-head when shopping both BRAND #1 and BRAND #2 for Storage?

    When Storage buyers shop both Sterilite and Rubbermaid, Sterilite wins 55% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • What are the top 2 reasons for Why Bought Brand for Tape Measure?

    Competitive price and Good brand name were the top 2 reasons for brand purchase in Tape Measures. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • What are the top 2 reasons for Why Bought Store for Plier?

    Competitive price and Already in store buying other items were the top 2 reasons for store purchase in Pliers. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • Which state sells the most Hand Tools and Accessories?

    Of those who bought Hand Tools and Accessories, 11% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.

  • What is the breakout of Laser Levels versus Traditional Bubble Levels?

    In the last 4 Quarters Traditional Bubble levels make up 78% while Laser Levels make up 14%. TraQline can provide trends and insights on specific metrics of each product category.

Go Beyond Web and POS Data for the Hand Tools Industry

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought

No other source can match TraQline’s depth of coverage and reliability in the hand tools market


Market Coverage


Brands Reported


Retailers Reported


Category Purchases

Hand Tools Market Insights from TraQline’s Q4 2022 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular hand tools industry product stand out. Our research uncovers WHY consumers buy and what features are most important to customers

  1. Average Price Paid for Hand Tool and Accessory was $34.  This was up 3% from last year and up 31% for 5 years ago.
  2. Of the online Hand Tool and Accessory purchases, 11% were shipped to store.  87% had it shipped to their home.
  3. CRAFTSMAN and Stanley had the highest consideration rates of all of the brands.
  4. DEWALT had the highest online purchase rate of any of the leading brands.
  5. Home Depot has gained dollar share the past 5 consecutive rolling 4Qs.
  6. Baby Boomers top two favorite retailers are Harbor Freight and Lowe's.
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Why do clients trust TraQline to track these major hand tools industry brands and stores?

Hand Tools categories measured by TraQline

  • Tape Measure
  • Screwdriver (individual and sets)
  • Wrench (individual and sets)
  • Pliers (individual and sets)
  • Mechanics Tool Set
  • Level
  • Snips
  • Tool Box
  • Ratchet (individual and sets)
  • Tool Chest
  • Hand Saw
  • Tool Cabinet
  • Utility Knives
  • Clamp
  • Staple Gun
  • Tool Bag
  • Pry bar/Crowbar
  • Tool Belt
  • Chisel
  • File
  • Stud finder
  • Hand plane
Don’t see the category you’re looking for?

Go to Market with Confidence

Global leaders in the Home Improvement market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all hand tool brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure hand tool market trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new hand tool products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy home improvement products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy hand tools at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the hand tools market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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