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Hand Tools Sales Competitive Insights

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Hand Tools market?
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Get your questions answered

Home Depot, Walmart and Lowe's were the top 3 retailers in US representing 48% of the Screwdriver market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Store Brand/Generic had the highest close rate of the leading Hand Tools/ Accessories brands. Stanley was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Tape Measure, Craftsman had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
46% of Storage buyers shopped online while 30% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for a Level was $17 up 13% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
60% of the Screwdriver buyers were Male. TraQline goes beyond sku information, collecting data on "who" is buying the products.
When Hand Tools/ Accessories buyers shop at both Home Depot and Lowe's, Home Depot wins 55% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Storage buyers shop both Sterilite and Rubbermaid, Sterilite wins 57% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Quality product were the top 2 reasons for brand purchase in Tape Measures. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Already in store buying other items were the top 2 reasons for store purchase in Pliers. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Hand Tools/ Accessories, 11% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
In the last 4 Quarters Traditional Bubble levels make up 80% while Laser Levels make up 13%. TraQline can provide trends and insights on specific metrics of each product category.
No other source can match TraQline’s depth of coverage and reliability
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Market Coverage
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Brands Reported
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Retailers Reported
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Category Purchases

Go Beyond Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Competitive Sales
  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers
Line Review
  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weakneses
  • Competitive
    weaknesses
Pricing Trends
  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing
Online vs. Brick
  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online
Shopping Trends
  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but
    not bought
  • Market Share
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers
  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weakneses
  • Competitive weaknesses
  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing
  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online
  • Why Bought Brand
  • Brand shopped but not bought
  • Stores bough
  • Showrooming
  • # Stores Shopped
  • Why bought store
See how we can provide insights to your business

Hand Tools Insights from TraQline’s Q3 2020 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers
  1. Average Price Paid for Hand Tools/ Accessories was $30. This was up 11% from last year and up 20% for 5 years ago.
  2. Of the online Hand Tools/ Accessories purchases, 14% were shipped to store. 84% had it shipped to their home.
  3. Craftsman and Stanley had the highest consideration rates of all of the brands.
  4. Craftsman had the highest online purchase rate of any of the leading brands.
  5. Home Depot has gained dollar share the past 8 consecutive years.
  6. Baby Boomers' top two favorite retailers are Sears and Lowe's.
Why our clients trust TraQline to track these brands and stores?

Hand Tools categories measured by TraQline

  • Tape Measure
  • Screwdriver (individual and sets)
  • Wrench (individual and sets)
  • Pliers (individual and sets)
  • Mechanics Tool Set
  • Level
  • Snips
  • Tool Box
  • Ratchet (individual and sets)
  • Tool Chest
  • Hand Saw
  • Tool Cabinet
  • Utility Knives
  • Clamp
  • Staple Gun
  • Tool Bag
  • Pry bar/Crowbar
  • Tool Belt
  • Chisel
  • File
  • Stud finder
  • Hand plane
Don’t see the category you’re looking for?
Contact us
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Go to Market with Confidence

Global leaders in the Hand Tools market trust TraQline to help them compete for market share.
Our data and insights are leveraged to:
Defend Competitive Threats
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.
Learn more
Identify Opportunities
to Gain Share
New features? New geographies? Key demographic segments? Measure trends when they start.
Learn more
Launch Successful
New Products
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.
Learn more
Measure Brand and
Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

Learn more
Uncover Purchase Motivation
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Learn more
Track Regional and
National Players
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.
Learn more
Prepare for Line Reviews
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Learn more
Compare Online vs.
Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

Learn more
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge. Learn more >
New features? New geographies? Key demographic segments? Measure trends when they start. Learn more >
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products. Learn more >

Tracking share shouldn’t rely on a retailer or their website, get sell-through data directly from the consumers who buy products.
Learn more >

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Learn more >

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.
Learn more >

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Learn more >

No other source provides TraQline’s comprehensive view on Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.
Learn more >

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See what our users have to say about TraQline

“Since partnering with TraQline, we have gained valuable insights into top industry trends. We have increased our ability to forecast future trends and focus on targeting our consumers’ needs based on the customized data reports we receive each quarter from the TraQline team.”
Sarah
Marketing Production Manager Chervon North America
“TraQline provides exceptional customer service that is above and beyond anything I can remember. I was tasked to pull together an analysis from TraQline for a critical meeting at the very last minute, and our account rep stood there with me from the beginning to the very end!”
Alice
Category ManagementBlack and Decker
“TraQline is very helpful to my business, every quarter! The presentation ready data that always shares a well put together story along with the AdHoc data is our first source of information for trends in our business.”
Allison
Sr. Retail Channel Marketing ManagerGenie
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TraQline's Dave Stevenson, PH.D President & CEO
Dave Stevenson, PH.D
President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.