Hand Tools Market Research & Industry Statistics

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Walmart, Home Depot and Lowe's were the top 3 retailers in US representing 49% of the Screwdriver market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Stanley had the highest close rate of the leading Hand Tool and Accessory brands. Craftsman was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Tape Measures, Milwaukee and Dewalt had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
51% of Storage buyers shopped online while 34% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Levels was $18 up 20% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
59% of Screwdriver buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Hand Tool and Accessory buyers shop at both Home Depot and Lowe's, Home Depot wins 55% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Storage buyers shop both Sterilite and Rubbermaid, Sterilite wins 56% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Quality product were the top 2 reasons for brand purchase in Tape Measures. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Already in store buying other items were the top 2 reasons for store purchase in Pliers. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Hand Tools and Accessories, 11% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
In the last 4 Quarters Traditional Bubble levels make up 78% while Laser Levels make up 14%. TraQline can provide trends and insights on specific metrics of each product category.

No other source can match TraQline’s depth of coverage and reliability


Market Coverage


Brands Reported


Retailers Reported


Category Purchases

Go Beyond Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought

Hand Tools Market Insights from TraQline’s Q2 2021 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers

  1. Average Price Paid for Hand Tool and Accessory was $32. This was up 10% from last year and up 23% for 5 years ago.
  2. Of the online Hand Tool and Accessory purchases, 13% were shipped to store. 85% had it shipped to their home.
  3. Craftsman and Stanley had highest consideration rates of all of the brands.
  4. Dewalt had the highest online purchase rate of any of the leading brands.
  5. Amazon and Walmart has gained dollar share the past 4 consecutive years.
  6. Baby Boomers top two favorite retailers are Harbor Freight and Lowe's.
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Why do clients trust TraQline to track these brands and stores?

Hand Tools categories measured by TraQline

  • Tape Measure
  • Screwdriver (individual and sets)
  • Wrench (individual and sets)
  • Pliers (individual and sets)
  • Mechanics Tool Set
  • Level
  • Snips
  • Tool Box
  • Ratchet (individual and sets)
  • Tool Chest
  • Hand Saw
  • Tool Cabinet
  • Utility Knives
  • Clamp
  • Staple Gun
  • Tool Bag
  • Pry bar/Crowbar
  • Tool Belt
  • Chisel
  • File
  • Stud finder
  • Hand plane
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Global leaders in the Kitchen and Bath market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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