Home Depot, Walmart, and Lowe's were the top 3 retailers in US representing 54% of the Screwdriver market.
Stanley had the highest close rate of the leading Hand Tool and Accessory brands. CRAFTSMAN was second.
Of the leading brands for Tape Measures, Stanley had the highest unit growth rate in the past year.
53% of Storage buyers shopped online while 35% bought online.
The average price paid for Levels was $22 up 29% versus three years ago.
60% of Screwdriver buyers were Male.
When Hand Tool and Accessory buyers shop at both Home Depot and Lowe's, Home Depot wins 55% of the time.
When Storage buyers shop both Sterilite and Rubbermaid, Sterilite wins 55% of the time.
Competitive price and Quality product were the top 2 reasons for brand purchase in Tape Measures.
Competitive price and Already in store buying other items were the top 2 reasons for store purchase in Pliers.
Of those who bought Hand Tools and Accessories, 11% are from California.
In the last 4 Quarters Traditional Bubble levels make up 77% while Laser Levels make up 15%.
TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Each quarter, Durable IQ surveys go in-depth to find out what makes a particular hand tools industry product stand out. Our research uncovers WHY consumers buy and what features are most important to customers
Global leaders in the Home Improvement market trust TraQline to help them compete for market share. Our data and insights are leveraged to:
TraQline measures sales changes for all hand tool brands and all retailers, including nascent brands and retailers as they emerge.Learn more
New features? New geographies? Key demographic segments? Measure hand tool market trends when they start.Learn more
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new hand tool products.Learn more
Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy home improvement products.
Go beyond register receipts and understand why consumers buy hand tools at a particular store, purchase specific brands, and why they buy the product.Learn more
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.Learn more
No other source is trusted like TraQline for its ability to track the hand tools market and provide insights during a Line Review.Learn more
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.Learn more
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