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GRILLS & SMOKERS MARKET SHARE AND INDUSTRY DATA

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Grills & Smokers Brand & Retailer Insights
Which retailers sell the most Barbecue Grill: Electric?
Walmart, Amazon, and Home Depot were the top 3 retailers in US representing 52% of the Barbecue Grill: Electric market.
Which brand has gained unit share over the most consecutive rolling 4Qs for Pellet Grills?
Camp Chef and Z-Grill have gained unit share the past 1 consecutive rolling 4Qs.
What percent of Barbecue Grill: Charcoal Full-Size buyers shopped online and purchased online?
44% of Barbecue Grill: Charcoal Full-Size buyers shopped online while 20% bought online.
Which two of the top 5 brands have the highest close rate for Barbecue Grill: Charcoal Portable?
American had the highest close rate of the leading Barbecue Grill: Charcoal Portable brands. Expert Grill was second.
Competitive Business Insights
Which brand website did Barbecue Grill: Charcoal Portable go to most?
More Barbecue Grill: Charcoal Portable buyers went to the Weber website than any other brand.
Which two brands have the highest dollar share for BBQ Grills?
Weber and Blackstone were the top 2 brands in dollar sales.
Who wins head-to-head when shopping the top 2 brands for Barbecue Grill: Electric?
When Barbecue Grill: Electric buyers shop both Blackstone and Ninja, Blackstone wins 50% of the time.
Who wins head-to-head when shopping the top 2 Barbecue Grill: Charcoal Full-Size?
When Barbecue Grill: Charcoal Full-Size buyers shop both Weber and Expert Grill, Weber wins 84% of the time.
Grills & Smokers Consumer Data
Which gender buys the most Barbecue Grill?
61% of Barbecue Grill buyers were Male.
What are the top 2 reasons for ‘Why Bought Brand’ for Barbecue Grills Excluding Griddles?
Competitive price and quality product were the top 2 reasons for brand purchase in Barbecue Grills Excluding Griddles.
What was the top reason respondents purchased Gas Grill?
A replacement for one that required service or didn’t work was the top reason respondents purchased Gas Grills. 19% were 1st time buyers.
Which state sells the most Barbecue Grill: Charcoal Full-Size?
Of those who bought Barbecue Grill: Charcoal Full-Size, 12% are from Texas.
Pricing Insights
Which two of the top 5 brands have the highest walk rate for Gas Grills?
Weber had the highest walk rate of the leading brands. Char-Broil was second.
Which retailer has lost unit share over the most consecutive rolling 4Qs?
Lowe’s has lost unit share the past 4 consecutive rolling 4Qs.
How has the industry’s average price paid compared over the years?
Average Price Paid for Barbecue Grill: Charcoal Full Size was $169. This was up 2% from last year and up 26% from 5 years ago.
For Pellet Grill, what brand has the highest APP change in the past year?
Of the leading brands for Pellet Grills, Z-Grill had the largest YOY price change at 13%.
GRILLS & SMOKERS BRAND & RETAILER INSIGHTS

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SKU-level Grills & Smokers brand and retailer performance
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Grills & Smokers accessories and product categories tracked by TraQline

Charcoal Grill
Gas Grill
Pellet Grill
Smoker
Griddle

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