BBQ Grill Industry Statistics and Insights

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Grills, Smokers, & Pellet Grills and BBQ Grill Market Share Trends?

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Discover the value TraQline data brings to your industry

  • Which Retailers sell the most Gas Grills?

    Home Depot, Lowe's, and Walmart were the top 3 retailers in US representing 67% of the Gas Grill market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.

  • Which two of the top 5 Brands have the highest close rate for Grills, Griddles, and Smokers?

    Blackstone had the highest close rate of the leading Grill, Griddle, and Smoker brands.  Pit Boss was second. 600,000 survey responses were collected in the past year to measure brand shares.

  • For Gas Grill, what Brand has the highest unit growth rate in past year?

    Of the leading brands for Gas Grills, Blackstone had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.

  • What's the percent of Gas Grill buyers shopped online and purchased online?

    56% of Gas Grill buyers shopped online while 25% bought online. Online vs. brick splits are tracked for all  retailers and brands.

  • How has the average price of Gas Grills changed over the past few years?

    The average price paid for Gas Grills was $350 up 23% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.

  • Which gender buys the most Charcoal Grill?

    57% of Charcoal Grill buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.

  • Who wins head-to-head when shopping at RETAILER #1 vs RETAILER #2 for Charcoal Grills?

    When Charcoal Grill buyers shop at both Walmart and Home Depot, Walmart wins 68% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • Who wins head-to-head when shopping both BRAND #1 and BRAND #2 for Charcoal Grills?

    When Charcoal Grill buyers shop both Weber and Char-Broil, Weber wins 84% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • What are the top 2 reasons for Why Bought Brand for Charcoal Grill?

    Competitive price and Quality product were the top 2 reasons for brand purchase in Charcoal Grills. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • What are the top 2 reasons for Why Bought Store for Pellet Grill?

    Competitive price and Good selection of products were the top 2 reasons for store purchase in Pellet Grills. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • Which state sells the most Pellet Grills?

    Of those who bought Pellet Grills, 13% are from Texas. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.

  • What is the most popular Charcoal Grill type?

    Kettle - round Charcoal Grills are the most popular. TraQline can provide trends and insights on specific metrics of each product category.

Go Beyond Web and POS Data for the BBQ Grill Industry

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought
See how we can provide market insights to your business

No other source can match TraQline’s depth of coverage and reliability in the BBQ Grill Market

100

%
Market Coverage

128

Brands Reported

103

Retailers Reported

157

K
Category Purchases

Smokers, Pellet Grills, and BBQ Industry Insights from TraQline’s Q4 2022 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out in the BBQ Market. Our research uncovers WHY consumers buy and what features are most important to customers.

  1. Average Price Paid for Grill, Griddle, and Smoker was $313.  This was up 5% from last year and up 36% for 5 years ago.
  2. Of the online Grill, Griddle, and Smoker purchases, 19% were shipped to store.  80% had it shipped to their home.
  3. Weber and Char-Broil had the highest consideration rates of all of the brands.
  4. Blackstone had the highest online purchase rate of any of the leading brands.
  5. Amazon and Home Depot have gained dollar share the past 1 consecutive rolling 4Qs.
  6. Gen X top two favorite retailers are Lowe's and Walmart.
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Why do clients trust TraQline to track these major BBQ grill, smokers, & pellet grill brands and stores?

Grills, Smokers, & Pellet Grills categories measured by TraQline

  • Charcoal Grill
  • Gas Grill
  • Pellet Grill
  • Smoker
  • Griddle
Don’t see the grill industry market share category you’re looking for?
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Go to Market with Confidence

Global leaders in the Grills, Smokers, & Pellet Grills and Parts market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure BBQ grill industry trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products in the grill industry.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy grilling products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the BBQ grill marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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See what our users have to say about TraQline

“With the data we have been able to show our partners in China the true view of the product in the US. We have shared with them the requirement to have Gas cooktops and ranges. We have been able to highlight that it is not a fuel preference but actually the only choice in very specific parts of the country.”

RichardSr. Director Product Development Branding & Marketing
Galanz

“TraQline is a vital logic check on your brand performance, including that of your customers and competitors. In a time of information overload, it is increasingly important to have a stable, repeatable platform like TraQline.”

MikeDirector of Product Marketing
Delta

“TraQline provides a wealth of insights that extend beyond the core performance KPIs [i.e. share, draw, close]. The subscription is well supported with excellent customer service that is responsive, timely and flexible -demonstrating an authentic desire to ensure we make best use of content.”

SusanSr. Mgr Customer Insights
Home Depot Canada
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