Free Report: 2023 Durable Goods Market Review

BBQ Grill Industry Statistics and Insights

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Grills, Smokers, & Pellet Grills and BBQ Grill Market Share Trends?

Discover the value TraQline data brings to your industry
  • Which retailers sell the most Gas Grills?

    Lowe's, Walmart, and Home Depot were the top 3 retailers in US representing 65% of the Gas Grill market.

  • Which two of the top 5 brands have the highest close rate for Grills, Griddles, and Smokers?

    Blackstone had the highest close rate of the leading Grill, Griddle, and Smoker brands. Char-Broil was second.

  • For Gas Grill, what brand has the highest unit growth rate in the past year?

    Of the leading brands for Gas Grills, Blackstone had the highest unit growth rate in the past year.

  • What percent of Gas Grill buyers shopped online and purchased online?

    58% of Gas Grill buyers shopped online while 26% bought online.

  • How has the average price of Gas Grills changed over the past few years?

    The average price paid for Gas Grills was $348 up 14% versus three years ago.

  • Which gender buys the most Charcoal Grill?

    59% of Charcoal Grill buyers were Male.

  • Who wins head-to-head when shopping the top 2 retailers for Charcoal Grills?

    When Charcoal Grill buyers shop at both Walmart and Home Depot, Walmart wins 69% of the time.

  • Who wins head-to-head when shopping the top 2 brands for Charcoal Grills?

    When Charcoal Grill buyers shop both Weber and Expert Grill, Weber wins 84% of the time.

  • What are the top 2 reasons for Why bought brand for Charcoal Grill?

    Competitive price and Quality product were the top 2 reasons for brand purchase in Charcoal Grills.

  • What are the top 2 reasons for Why bought store for Pellet Grill?

    Competitive price and Recommendation were the top 2 reasons for store purchase in Pellet Grills.

  • Which state sells the most Pellet Grills?

    Of those who bought Pellet Grills, 12% are from Texas.

  • What is the most popular Charcoal Grill type?

    Kettle - round Charcoal Grills are the most popular.

Go Beyond Web and POS Data for the BBQ Grill Industry

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought

No other source can match TraQline’s depth of coverage and reliability in the BBQ Grill Market


Market Coverage


Brands Reported


Retailers Reported


Category Purchases

Smokers, Pellet Grills, and BBQ Industry Insights from Durable IQ’s Q3 2023 Data

Each quarter, Durable IQ surveys go in-depth to find out what makes a particular product stand out in the BBQ Market. Our research uncovers WHY consumers buy and what features are most important to customers.

  1. Average price paid for Grill, Griddle, and Smoker was $314. This was flat from last year and up 29% from 5 years ago.
  2. Of the online Grill, Griddle, and Smoker purchases, 20% were shipped to store. 79% had it shipped to their home.
  3. Weber and Blackstone had the highest consideration rates of all of the brands.
  4. Blackstone had the highest online purchase rate of any of the leading brands.
  5. Amazon has gained dollar share the past 1 consecutive rolling 4Qs.
  6. Gen X top two favorite retailers are Lowe's and Home Depot.
Download FREE Infographic for more answers
Why do clients trust TraQline to track these major BBQ grill, smokers, & pellet grill brands and stores?

Grills, Smokers, & Pellet Grills categories measured by TraQline

  • Charcoal Grill
  • Gas Grill
  • Pellet Grill
  • Smoker
  • Griddle
Don’t see the grill industry market share category you’re looking for?

Go to Market with Confidence

Global leaders in the Grills, Smokers, & Pellet Grills and Parts market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure BBQ grill industry trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products in the grill industry.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy grilling products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the BBQ grill marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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