Amazon, Walmart, and Wayfair were the top 3 retailers in US representing 38% of the Indoor/Outdoor Furniture market.
Ikea had the highest close rate of the leading Indoor/Outdoor Furniture brands. Ashley Furniture was second.
Of the leading brands for Living Room Furniture, Ikea had the highest unit growth rate in the past year.
64% of Living Room Furniture buyers shopped online while 41% bought online.
The average price paid for Bedroom Furniture was $675 up 11% versus three years ago.
67% of Bedroom Furniture buyers were Female.
When Indoor/Outdoor Furniture buyers shop at both Amazon and Walmart, Amazon wins 68% of the time.
When Indoor/Outdoor Furniture buyers shop both Ashley Furniture and Ikea, Ashley Furniture wins 51% of the time.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Living Room Furniture.
Of those who bought Bedroom Furniture, 12% are from California.
43% of Patio Furnture was purchased as part of a set.
TraQline gives you unparalleled insight into furniture consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Each quarter, Durable IQ surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.
Global leaders in the Furniture and Accessories market trust TraQline to help them compete for market share. Our data and insights are leveraged to:
TraQline measures sales changes for all furniture brands and all retailers, including nascent brands and retailers as they emerge.Learn more
New features? New geographies? Key demographic segments? Measure furniture industry trends when they start.Learn more
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.Learn more
Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy indoor furniture, outdoor furniture, accessories, and other furniture industry products.
Go beyond register receipts and understand why consumers buy at a particular furniture store, purchase specific brands, and why they buy the product.Learn more
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the furniture marketplace.Learn more
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.Learn more
TraQline delivers a comprehensive view of Online vs. Brick & Mortar furniture data, measuring online retailers like Amazon and multi-channel splits like Walmart.Learn more
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“Since partnering with TraQline, we have gained valuable insights into top industry trends. We have increased our ability to forecast future trends and focus on targeting our consumers’ needs based on the customized data reports we receive each quarter from the TraQline team.”
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