Indoor and Outdoor Furniture
Market Share Insights

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Furniture and Accessories market?

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Discover the value TraQline data brings to your industry

  • Which Retailers sell the most Indoor/Outdoor Furniture?

    Amazon, Walmart, and Ikea were the top 3 retailers in US representing 35% of the Indoor/Outdoor Furniture market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.

  • Which two of the top 5 Brands have the highest close rate for Indoor/Outdoor Furniture?

    Ikea had the highest close rate of the leading Indoor/Outdoor Furniture brands.  Ashley Furniture was second. 600,000 survey responses were collected in the past year to measure brand shares.

  • For Living Room Furniture, what Brand has the highest unit growth rate in past year?

    Of the leading brands for Living Room Furniture, Target had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.

  • What's the percent of Living Room Furniture buyers shopped online and purchased online?

    62% of Living Room Furniture buyers shopped online while 39% bought online. Online vs. brick splits are tracked for all  retailers and brands.

  • How has the average price of Bedroom Furniture changed over the past few years?

    The average price paid for Bedroom Furniture was $797 up 25% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.

  • Which gender buys the most Bedroom Furniture?

    66% of Bedroom Furniture buyers were Female. TraQline goes beyond SKU information, collecting data on "who" is buying the products.

  • Who wins head-to-head when shopping at RETAILER #1 vs RETAILER #2 for Indoor/Outdoor Furniture?

    When Indoor/Outdoor Furniture buyers shop at both Amazon and Walmart, Amazon wins 65% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • Who wins head-to-head when shopping both BRAND #1 and BRAND #2 for Indoor/Outdoor Furniture?

    When Indoor/Outdoor Furniture buyers shop both Ashley Furniture and Ikea, Ashley Furniture wins 52% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • What are the top 2 reasons for Why Bought Store for Living Room Furniture?

    Competitive price and Good selection of products were the top 2 reasons for store purchase in Living Room Furniture. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • Which state sells the most Bedroom Furniture?

    Of those who bought Bedroom Furniture, 12% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.

  • What percentage of Patio Furniture is purchased as part of a set?

    42% of Patio Furnture was purchased as part of a set. TraQline can provide trends and insights on specific metrics of each product category.

Go Beyond Web and POS Data for the Furniture Industry

TraQline gives you unparalleled insight into furniture consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought
See how we can provide market insights to your business

No other source can match TraQline’s depth of coverage and reliability in the furniture market

100

%
Market Coverage

264

Brands Reported

212

Retailers Reported

243

K
Category Purchases

Furniture and Accessories Insights from TraQline’s Q4 2022 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.

  1. Average Price Paid for Indoor/Outdoor Furniture was $718.  This was up 12% from last year and up 13% for 5 years ago.
  2. Of the online Indoor/Outdoor Furniture purchases, 7% were shipped to store.  92% had it shipped to their home.
  3. Ashley Furniture and Ikea had the highest consideration rates of all of the brands.
  4. Wayfair had the highest online purchase rate of any of the leading brands.
  5. Amazon has gained dollar share the past 9 consecutive rolling 4Qs.
  6. Baby Boomers top two favorite retailers are Wayfair and Amazon.
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Why do clients trust TraQline to track these major furniture brands and stores?

Furniture and Accessories categories measured by TraQline

  • Outdoor/Patio Furniture
  • Family Room Furniture
  • Fashion Coordinates
  • Bedroom Furniture
  • Blinds, Shutters, and Shades
  • Office/Computer Room Furniture
  • Kitchen/Dining Room Furniture
  • Area Rugs
Don’t see the category you’re looking for?
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Go to Market with Confidence

Global leaders in the Furniture and Accessories market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all furniture brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure furniture industry trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy indoor furniture, outdoor furniture, accessories, and other furniture industry products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular furniture store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the furniture marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline delivers a comprehensive view of Online vs. Brick & Mortar furniture data, measuring online retailers like Amazon and multi-channel splits like Walmart.

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See what our users have to say about TraQline

“With the data we have been able to show our partners in China the true view of the product in the US. We have shared with them the requirement to have Gas cooktops and ranges. We have been able to highlight that it is not a fuel preference but actually the only choice in very specific parts of the country.”

RichardSr. Director Product Development Branding & Marketing
Galanz

“Since partnering with TraQline, we have gained valuable insights into top industry trends. We have increased our ability to forecast future trends and focus on targeting our consumers’ needs based on the customized data reports we receive each quarter from the TraQline team.”

SarahMarketing Production Manager
Chervon North America

“TraQline is a vital logic check on your brand performance, including that of your customers and competitors. In a time of information overload, it is increasingly important to have a stable, repeatable platform like TraQline.”

MikeDirector of Product Marketing
Delta
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