Indoor and Outdoor Furniture
Market Share Insights

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Furniture and Accessories market?

Discover the value TraQline data brings to your industry
  • Which retailers sell the most Indoor/Outdoor Furniture?

    Amazon, Walmart, and Wayfair were the top 3 retailers in US representing 38% of the Indoor/Outdoor Furniture market.

  • Which two of the top 5 brands have the highest close rate for Indoor/Outdoor Furniture?

    Ikea had the highest close rate of the leading Indoor/Outdoor Furniture brands. Ashley Furniture was second.

  • For Living Room Furniture, what brand has the highest unit growth rate in the past year?

    Of the leading brands for Living Room Furniture, Ikea had the highest unit growth rate in the past year.

  • What percent of Living Room Furniture buyers shopped online and purchased online?

    64% of Living Room Furniture buyers shopped online while 41% bought online.

  • How has the average price of Bedroom Furniture changed over the past few years?

    The average price paid for Bedroom Furniture was $675 up 11% versus three years ago.

  • Which gender buys the most Bedroom Furniture?

    67% of Bedroom Furniture buyers were Female.

  • Who wins head-to-head when shopping at the top 2 retailers for Indoor/Outdoor Furniture?

    When Indoor/Outdoor Furniture buyers shop at both Amazon and Walmart, Amazon wins 68% of the time.

  • Who wins head-to-head when shopping both the top 2 brands for Indoor/Outdoor Furniture?

    When Indoor/Outdoor Furniture buyers shop both Ashley Furniture and Ikea, Ashley Furniture wins 51% of the time.

  • What are the top 2 reasons for Why bought store for Living Room Furniture?

    Competitive price and Good selection of products were the top 2 reasons for store purchase in Living Room Furniture.

  • Which state sells the most Bedroom Furniture?

    Of those who bought Bedroom Furniture, 12% are from California.

  • What percentage of Patio Furniture is purchased as part of a set?

    43% of Patio Furnture was purchased as part of a set.

Go Beyond Web and POS Data for the Furniture Industry

TraQline gives you unparalleled insight into furniture consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought

No other source can match TraQline’s depth of coverage and reliability in the furniture market


Market Coverage


Brands Reported


Retailers Reported


Category Purchases

Furniture and Accessories Insights from Durable IQ’s Q3 2023 Data

Each quarter, Durable IQ surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.

  1. Average price paid for Indoor/Outdoor Furniture was $662. This was down 6% from last year and up 2% from 5 years ago.
  2. Of the online Indoor/Outdoor Furniture purchases, 6% were shipped to store. 93% had it shipped to their home.
  3. Ashley Furniture and Ikea had the highest consideration rates of all of the brands.
  4. Wayfair had the highest online purchase rate of any of the leading brands.
  5. Amazon has gained dollar share the past 9 consecutive rolling 4Qs.
  6. Baby Boomers top two favorite retailers are Wayfair and Ashley Furniture.
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Why do clients trust TraQline to track these major furniture brands and stores?

Furniture and Accessories categories measured by TraQline

  • Outdoor/Patio Furniture
  • Family Room Furniture
  • Fashion Coordinates
  • Bedroom Furniture
  • Blinds, Shutters, and Shades
  • Office/Computer Room Furniture
  • Kitchen/Dining Room Furniture
  • Area Rugs
Don’t see the category you’re looking for?

Go to Market with Confidence

Global leaders in the Furniture and Accessories market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all furniture brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure furniture industry trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy indoor furniture, outdoor furniture, accessories, and other furniture industry products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular furniture store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the furniture marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline delivers a comprehensive view of Online vs. Brick & Mortar furniture data, measuring online retailers like Amazon and multi-channel splits like Walmart.

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