Go Beyond Web and POS Data for the Furniture Industry
TraQline gives you unparalleled insight into furniture consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Competitive Sales
- Market Share
- Brand / Retailer Mix
- Sales by price
- Regional Performance
- All Brands
- All Retailers
Line Review
- Retailer share
- White space analysis
- Popular features
- Retailer weaknesses
- Competitive weaknesses
Pricing Trends
- 10 years of history
- All brands / retailers
- Online
- Brick and Mortar
- Feature Pricing
Online vs. Brick
- All Brands
- All Retailers
- Price Differences
- Amazon vs. Best Buy
- Shop online
Shopping Trends
- Why Bought Brand
- Stores bought
- Showrooming
- # Stores Shopped
- Why bought store
- Brand shopped but not bought
No other source can match TraQline’s depth of coverage and reliability in the furniture market
100
%Market Coverage
264
Brands Reported
212
Retailers Reported
243
KCategory Purchases
Furniture and Accessories Insights from Durable IQ’s Q3 2023 Data
Each quarter, Durable IQ surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.
- Average price paid for Indoor/Outdoor Furniture was $662. This was down 6% from last year and up 2% from 5 years ago.
- Of the online Indoor/Outdoor Furniture purchases, 6% were shipped to store. 93% had it shipped to their home.
- Ashley Furniture and Ikea had the highest consideration rates of all of the brands.
- Wayfair had the highest online purchase rate of any of the leading brands.
- Amazon has gained dollar share the past 9 consecutive rolling 4Qs.
- Baby Boomers top two favorite retailers are Wayfair and Ashley Furniture.
Why do clients trust TraQline to track these major furniture brands and stores?
Furniture and Accessories categories measured by TraQline
- Outdoor/Patio Furniture
- Family Room Furniture
- Fashion Coordinates
- Bedroom Furniture
- Blinds, Shutters, and Shades
- Office/Computer Room Furniture
- Kitchen/Dining Room Furniture
- Area Rugs
Go to Market with Confidence
Global leaders in the Furniture and Accessories market trust TraQline to help them compete for market share. Our data and insights are leveraged to:
Defend Competitive Threats
TraQline measures sales changes for all furniture brands and all retailers, including nascent brands and retailers as they emerge.
Learn moreIdentify Opportunities to Gain Share
New features? New geographies? Key demographic segments? Measure furniture industry trends when they start.
Learn moreLaunch Successful New Products
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.
Learn moreMeasure Brand and Retailer Performance
Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy indoor furniture, outdoor furniture, accessories, and other furniture industry products.
Uncover Purchase Motivation
Go beyond register receipts and understand why consumers buy at a particular furniture store, purchase specific brands, and why they buy the product.
Learn moreTrack Regional and National Players
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the furniture marketplace.
Learn morePrepare for Line Reviews
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Learn moreCompare Online vs. Brick & Mortar Sales
TraQline delivers a comprehensive view of Online vs. Brick & Mortar furniture data, measuring online retailers like Amazon and multi-channel splits like Walmart.
Learn more