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Furnishing the future of the
Home Furniture market

Leverage insights from TraQline to make informed decisions and stay ahead of industry trends — for both the indoor and outdoor furniture market

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Furniture Data Source

Get access to comprehensive industry data including…

Home Furniture market share by brand & retailer
Which retailers sell the most Home Furniture?
Amazon, Walmart, and Ikea were the top 3 retailers in US representing 38% of the Furniture market.
What percent of Bedroom Furniture buyers shopped online and purchased online?
76% of Bedroom Furniture buyers shopped online while 57% bought online.
Which brand has gained unit share over the most consecutive rolling 4Qs for Kitchen/Dining Room Furniture?
Ikea and Ashley Furniture have gained unit share the past 1 consecutive rolling 4Qs.
Which two of the top 5 brands have the highest close rate for Living Room Furniture?
Ashley Furniture had the highest close rate of the leading Living Room Furniture brands. Ikea was second.
Competitive market analytics
Which brand website did Kid’s Bedroom Furniture buyers go to most?
More Kid’s Bedroom Furniture buyers went to the Ikea website than any other brand.
Which two retailers have the highest dollar share for Living Room Seating?
Ashley Furniture and OT Furniture Store were the top 2 retailers in dollar sales.
Who wins head-to-head when shopping the top 2 brands for Living Room Furniture?
When Furniture-Family Room/Living Room per Piece buyers shop both Ashley Furniture and Ikea, Ashley Furniture wins 69% of the time.
Which two retailers have the highest draw/consideration rate for Patio Furniture?
Amazon and Home Depot had the highest draw rates of all of the retailers.
Consumer demographics and purchase insights
What are the top two retailers among female purchasers for Patio Furniture?
The top two favorite retailers among female buyers for Patio Furniture are Amazon and Wayfair.
What are the top 2 reasons for ‘Why Bought Store’ for Kitchen/Dining Room Furniture?
Competitive price and good selection of products were the top 2 reasons for store purchase in Kitchen/Dining Room Furniture.
What two brands were preferred by the highest and lowest income buyers for Office/Computer Furniture?
High income earners (>$75K) prefer Wayfair and Staples. Low-income earners (<$35K) prefer Mainstays and Walmart.
What was the top reason respondents purchased Furniture?
A replacement for one that required service or didn’t work was the top reason respondents purchased Furniture. 16% were 1st time buyers.
Outdoor Furniture insights
Which two of the top 5 retailers have the highest walk rate for Patio Furniture?
Lowe’s had the highest walk rate of the leading retailers. Home Depot was second.
Which retailer has lost unit share over the most consecutive rolling 4Qs for Patio Furniture?
Walmart has lost unit share the past 5 consecutive rolling 4Qs for Patio Furniture.
How has the average price of Patio Furniture changed over the past few years?
The average price paid for Patio Furniture was $335 up 32% versus three years ago.
What are the top 2 reasons for ‘Why Bought Brand’ for Patio Furniture?
Competitive price and appearance were the top 2 reasons for brand purchase in Patio Furniture.
Indoor Furniture insights
Which two of the top 5 brands have the highest walk rate for Total Furniture?
Sealy had the highest walk rate of the leading brands. Wayfair was second.
Which brand has lost unit share over the most consecutive rolling 4Qs?
Serta has lost unit share the past 2 consecutive rolling 4Qs for Furniture.
How has the industry’s average price paid compared over the years for Total Furniture/ Computer?
Average Price Paid for Furniture-Office/Computer was $194. This was up 2% from last year and up 24% from 5 years ago.
For Total Furniture, what retailer has the highest APP change in the past year?
Of the leading brands for Furniture-Kitchen/Dining Room per Piece, Target had the largest YOY price change at -12%.
Source: TraQline Data, Ending Q4 2023

Top retailers to consumer trends — get all the insights
you need to win the Home Furniture market

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Total market share insights
  • Monitor share across the entire US Furniture market
  • Access market data for all Home Furniture brands & retailers
  • Track online & in-store sales and get a complete picture of the market
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Actionable competitive data
  • Discover 10 years of comprehensive market insights
  • Uncover advantages and opportunities to gain market share
  • Outmaneuver your competition — discover how your competitors win customers
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Consumer ‘why’ behind the buy
  • Uncover US Furniture purchase drivers with TraQline’s consumer insights
  • Monitor shopping habits with draw/close rates
  • Target consumers by demographic needs
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Insights by product category
  • Get insights by category — indoor & outdoor furniture market share
  • Compare leading brands and retailers across various Home Furniture product categories

Product categories tracked by TraQline

Area Rugs
Bedroom Furniture
Blinds, Shutters & Shades
Family Room Furniture
Kitchen & Dining Room Furniture
Office & Computer Room Furniture
Outdoor Patio Furniture

Trusted to track leading Home Furniture brands & retailers

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Bed Bath and Beyond Logo
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Home Furniture and Accessories Infographic

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