Furniture and Accessories
Sales Competitive Insights

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Furniture and Accessories market?

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Amazon, Walmart and Wayfair were the top 3 retailers in US representing 35% of the Indoor/Outdoor Furniture market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Ikea had the highest close rate of the leading Indoor/Outdoor Furniture brands. Ashley Furniture was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Living Room Furniture, Broyhill had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
63% of Living Room Furniture buyers shopped online while 38% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Bedroom Furniture was $628 down 2% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
68% of Bedroom Furniture buyers were Female. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Indoor/Outdoor Furniture buyers shop at both Amazon and Walmart, Amazon wins 62% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Indoor/Outdoor Furniture buyers shop both Ashley Furniture and Ikea, Ashley Furniture wins 51% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Living Room Furniture. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Bedroom Furniture, 12% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
42% of Patio Furnture was purchased as part of a set. TraQline can provide trends and insights on specific metrics of each product category.

No other source can match TraQline’s depth of coverage and reliability

100

%
Market Coverage

264

Brands Reported

212

Retailers Reported

243

K
Category Purchases

Go Beyond Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought

Furniture and Accessories Insights from TraQline’s Q2 2021 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.

  1. Average Price Paid for Indoor/Outdoor Furniture was $589. This was up 9% from last year and down 14% for 5 years ago.
  2. Of the online Indoor/Outdoor Furniture purchases, 7% were shipped to store. 93% had it shipped to their home.
  3. Ashley Furniture and Ikea had highest consideration rates of all of the brands.
  4. Wayfair had the highest online purchase rate of any of the leading brands.
  5. Amazon and Wayfair has gained dollar share the past 9 consecutive years.
  6. Baby Boomers top two favorite retailers are Wayfair and Ashley Furniture.
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Why do clients trust TraQline to track these brands and stores?

Furniture and Accessories categories measured by TraQline

  • Outdoor/Patio Furniture
  • Family Room Furniture
  • Fashion Coordinates
  • Bedroom Furniture
  • Blinds, Shutters, and Shades
  • Office/Computer Room Furniture
  • Kitchen/Dining Room Furniture
  • Area Rugs
Don’t see the category you’re looking for?
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Go to Market with Confidence

Global leaders in the Furniture and Accessories market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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