Fitness Equipment Industry Market Trends and Insights

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Fitness Equipment market?

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Amazon, Walmart and Peloton were the top 3 retailers in US representing 48% of the Exercise Equipment market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Schwinn had the highest close rate of the leading Exercise Equipment brands. Proform was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Treadmills, Soleil had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
85% of Treadmill buyers shopped online while 64% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Treadmills was $791 up 23% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
52% of Stationary Bike buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Stationary Bike buyers shop at both Academy and Amazon, Amazon wins 97% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Stationary Bike buyers shop both Peloton and Schwinn, Peloton wins 79% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Features desired were the top 2 reasons for brand purchase in Exercise Equipment. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Exercise Equipment. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Exercise Equipment, 15% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
The number 1 reason consumers buy Treadmills is Lose weight. TraQline can provide trends and insights on specific metrics of each product category.

No other source can match TraQline’s depth of coverage and reliability


Market Coverage


Brands Reported


Retailers Reported


Category Purchases

Go Beyond Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought

Fitness Equipment Market Insights from TraQline’s Q2 2021 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.

  1. Average Price Paid for Exercise Equipment was $591. This was up 13% from last year and up 38% for 5 years ago.
  2. Of the online Exercise Equipment purchases, 7% were shipped to store. 91% had it shipped to their home.
  3. Peloton and Nordic Track had highest consideration rates of all of the brands.
  4. Peloton had the highest online purchase rate of any of the leading brands.
  5. Peloton has gained dollar share the past 5 consecutive years.
  6. Millennials top two favorite retailers are Peloton and Academy.
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Why do clients trust TraQline to track these brands and stores?

Fitness Equipment categories measured by TraQline

  • Stationary Bike
  • Treadmill
  • Weight Bench
  • Multi-purpose Gym
  • Elliptical Machine
  • Stair Climber/Stepper
  • Incline trainer
Don’t see the category you’re looking for?

Go to Market with Confidence

Global leaders in the Fitness Equipment market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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