Amazon, Walmart, and Peloton were the top 3 retailers in the US, representing 48% of the Exercise Equipment market. TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Schwinn had the highest close rate of the leading Exercise Equipment brands. Proform was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Treadmills, Peloton had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
86% of Treadmill buyers shopped online while 65% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Treadmills was $794, up 27% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
52% of Stationary Bike buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Stationary Bike buyers shop at both Academy and Amazon, Amazon wins 97% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Stationary Bike buyers shop both Peloton and Schwinn, Peloton wins 81% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Features desired were the top 2 reasons for brand purchase in Exercise Equipment. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Exercise Equipment. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Exercise Equipment, 15% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
The number 1 reason consumers buy Treadmills is Lose weight. TraQline can provide trends and insights on specific metrics of each product category.
TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.
Global leaders in the Fitness Equipment market trust TraQline to help them compete for market share. Our data and insights are leveraged to:
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.Learn more
New features? New geographies? Key demographic segments? Measure trends when they start.Learn more
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Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.Learn more
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.Learn more
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.Learn more
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.Learn more
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