Go Beyond Web and POS Fitness Equipment Industry Data
TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Competitive Sales
- Market Share
- Brand / Retailer Mix
- Sales by price
- Regional Performance
- All Brands
- All Retailers
Line Review
- Retailer share
- White space analysis
- Popular features
- Retailer weaknesses
- Competitive weaknesses
Pricing Trends
- 10 years of history
- All brands / retailers
- Online
- Brick and Mortar
- Feature Pricing
Online vs. Brick
- All Brands
- All Retailers
- Price Differences
- Amazon vs. Best Buy
- Shop online
Shopping Trends
- Why Bought Brand
- Stores bought
- Showrooming
- # Stores Shopped
- Why bought store
- Brand shopped but not bought
No other source can match TraQline’s depth of coverage and reliability for the fitness equipment industry
100
%Market Coverage
164
Brands Reported
100
Retailers Reported
750
KCategory Purchases
Fitness Equipment Market Insights from Durable IQ’s Q3 2023 Data
Each quarter, Durable IQ surveys go in-depth to find out what makes a particular fitness equipment product stand out. Our research uncovers WHY consumers buy and what features are most important to customers in the fitness industry.
- Average price paid for Exercise Equipment was $536. This was down 12% from last year and up 24% from 5 years ago.
- Of the online Exercise Equipment purchases, 9% were shipped to store. 89% had it shipped to their home.
- Peloton and NordicTrack had the highest consideration rates of all of the brands.
- Sunny had the highest online purchase rate of any of the leading brands.
- Dick's has gained dollar share the past 3 consecutive rolling 4Qs.
- Millennials top two favorite retailers are Peloton and Walmart.
Why do clients trust TraQline to track these major fitness equipment brands and stores?
Fitness Equipment categories measured by TraQline
- Stationary Bike
- Treadmill
- Weight Bench
- Multi-purpose Gym
- Elliptical Machine
- Stair Climber/Stepper
- Incline trainer
Go to Market with Confidence
Global leaders in the Fitness Equipment market trust TraQline to help them compete for market share. Our data and insights are leveraged to:
Defend Competitive Threats
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.
Learn moreIdentify Opportunities to Gain Share
New features? New geographies? Key demographic segments? Measure trends when they start.
Learn moreLaunch Successful New Products
TraQline helps Identify the gaps in the fitness equipment market and measure your success so you can launch successful new products.
Learn moreMeasure Brand and Retailer Performance
Tracking share shouldn’t rely on a fitness equipment retailer or their website. Get purchase data directly from the consumers who buy products.
Uncover Purchase Motivation
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Learn moreTrack Regional and National Players
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the fitness equipment marketplace.
Learn morePrepare for Line Reviews
No other source is trusted like TraQline for its ability to track the fitness equipment market and provide insights during a Line Review.
Learn moreCompare Online vs. Brick & Mortar Sales
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.
Learn more