Fitness Equipment Industry Market Trends and Insights

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Fitness Equipment market?

Discover the value TraQline data brings to your industry
  • Which retailers sell the most Exercise Equipment?

    Amazon, Walmart, and Dick's were the top 3 retailers in US representing 52% of the Exercise Equipment market.

  • Which two of the top 5 brands have the highest close rate for Exercise Equipment?

    Sunny had the highest close rate of the leading Exercise Equipment brands. Peloton was second.

  • For Treadmill, what brand has the highest unit growth rate in the past year?

    Of the leading brands for Treadmills, No brands had unit growth rate in the past year.

  • What percent of Treadmill buyers shopped online and purchased online?

    0% of Treadmill buyers shopped online while 0% bought online.

  • How has the average price of Treadmills changed over the past few years?

    The average price paid for Treadmills was $0 down 100% versus three years ago.

  • Which gender buys the most Stationary Bike?

    56% of Stationary Bike buyers were Male.

  • Who wins head-to-head when shopping the top 2 retailers for Stationary Bikes?

    When Stationary Bike buyers shop at both Academy and Amazon, Amazon wins 96% of the time.

  • Who wins head-to-head when shopping the top 2 brands for Stationary Bikes?

    When Stationary Bike buyers shop both Peloton and Schwinn, Peloton wins 83% of the time.

  • What are the top 2 reasons for Why bought brand for Exercise Equipment?

    Competitive price and Features desired were the top 2 reasons for brand purchase in Exercise Equipment.

  • What are the top 2 reasons for Why bought store for Exercise Equipment?

    Competitive price and Good selection of products were the top 2 reasons for store purchase in Exercise Equipment.

  • Which state sells the most Exercise Equipment?

    Of those who bought Exercise Equipment, 14% are from California.

  • Why do consumers buy Treadmills?

    The number 1 reason consumers buy Treadmills is .

Go Beyond Web and POS Fitness Equipment Industry Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought

No other source can match TraQline’s depth of coverage and reliability for the fitness equipment industry


Market Coverage


Brands Reported


Retailers Reported


Category Purchases

Fitness Equipment Market Insights from Durable IQ’s Q3 2023 Data

Each quarter, Durable IQ surveys go in-depth to find out what makes a particular fitness equipment product stand out. Our research uncovers WHY consumers buy and what features are most important to customers in the fitness industry.

  1. Average price paid for Exercise Equipment was $536. This was down 12% from last year and up 24% from 5 years ago.
  2. Of the online Exercise Equipment purchases, 9% were shipped to store. 89% had it shipped to their home.
  3. Peloton and NordicTrack had the highest consideration rates of all of the brands.
  4. Sunny had the highest online purchase rate of any of the leading brands.
  5. Dick's has gained dollar share the past 3 consecutive rolling 4Qs.
  6. Millennials top two favorite retailers are Peloton and Walmart.
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Why do clients trust TraQline to track these major fitness equipment brands and stores?

Fitness Equipment categories measured by TraQline

  • Stationary Bike
  • Treadmill
  • Weight Bench
  • Multi-purpose Gym
  • Elliptical Machine
  • Stair Climber/Stepper
  • Incline trainer
Don’t see the category you’re looking for?

Go to Market with Confidence

Global leaders in the Fitness Equipment market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the fitness equipment market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a fitness equipment retailer or their website. Get purchase data directly from the consumers who buy products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the fitness equipment marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the fitness equipment market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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