Amazon, Walmart, and Dick's were the top 3 retailers in US representing 52% of the Exercise Equipment market.
Sunny had the highest close rate of the leading Exercise Equipment brands. Peloton was second.
Of the leading brands for Treadmills, No brands had unit growth rate in the past year.
0% of Treadmill buyers shopped online while 0% bought online.
The average price paid for Treadmills was $0 down 100% versus three years ago.
56% of Stationary Bike buyers were Male.
When Stationary Bike buyers shop at both Academy and Amazon, Amazon wins 96% of the time.
When Stationary Bike buyers shop both Peloton and Schwinn, Peloton wins 83% of the time.
Competitive price and Features desired were the top 2 reasons for brand purchase in Exercise Equipment.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Exercise Equipment.
Of those who bought Exercise Equipment, 14% are from California.
The number 1 reason consumers buy Treadmills is .
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Each quarter, Durable IQ surveys go in-depth to find out what makes a particular fitness equipment product stand out. Our research uncovers WHY consumers buy and what features are most important to customers in the fitness industry.
Global leaders in the Fitness Equipment market trust TraQline to help them compete for market share. Our data and insights are leveraged to:
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