TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
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KEach quarter, Durable IQ surveys go in-depth to find out what makes a particular fitness equipment product stand out. Our research uncovers WHY consumers buy and what features are most important to customers in the fitness industry.
Global leaders in the Fitness Equipment market trust TraQline to help them compete for market share. Our data and insights are leveraged to:
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.
Learn moreNew features? New geographies? Key demographic segments? Measure trends when they start.
Learn moreTraQline helps Identify the gaps in the fitness equipment market and measure your success so you can launch successful new products.
Learn moreTracking share shouldn’t rely on a fitness equipment retailer or their website. Get purchase data directly from the consumers who buy products.
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Learn moreEVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the fitness equipment marketplace.
Learn moreNo other source is trusted like TraQline for its ability to track the fitness equipment market and provide insights during a Line Review.
Learn moreTraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.
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