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CONSUMER ELECTRONICS INDUSTRY MARKET SHARE & INSIGHTS

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Consumer Electronics market data

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CE Market Data Source

TraQline delivers industry insights including…

Market share by brand & retailer
Which retailers sell the most Televisions?
Walmart, Best Buy, and Amazon were the top 3 retailers in US representing 75% of the Television market.
What percent of Television buyers shopped online and purchased online?
62% of Television buyers shopped online while 28% bought online.
Which brand has gained unit share over the most consecutive rolling 4Qs for Cell Phones?
AT&T/Cingular has gained unit share the past 4 consecutive rolling 4Qs.
Which two of the top 5 brands have the highest close rate for Desktop Computers?
Dell had the highest close rate of the leading Desktop Computer brands. Apple was second.
Competitive market analytics
Which brand website did Video Game System buyers go to most?
More Video Game System buyers went to the Sony website than any other brand.
Who wins head-to-head when shopping the top 2 brands for Laptops or Notebooks?
When Laptop or Notebook buyers shop both Hewlett Packard Hp and Apple, Hewlett Packard Hp wins 54% of the time.
Which two retailers have the highest dollar share for Cell Phones?
Apple and Samsung were the top 2 brands in dollar sales.
Which two brands have the highest unit share for Video Game Systems?
Sony and Microsoft were the top 2 brands in unit sales.
Consumer demographics and purchase insights
What are the top two brands among Female purchasers for Laptop or Notebook?
The top two favorite brands among female buyers for Laptop or Notebook are Apple and Hewlett Packard HP.
How many buyers were offered extended warranty and how many bought it for Televisions?
77% of Television buyers were offered an extended warranty. 28% purchased it.
What are the top 2 reasons for ‘Why Bought Brand’ for Video Game Systems?
Quality product and features desired were the top 2 reasons for brand purchase in Video Game Systems.
What are the top two Desktop Computer brands among Male purchasers?
The top two favorite brands among male buyers for Desktop Computers are ASUS and Lenovo.
Computer market insights
Which two brands have the highest dollar share for Desktop Computers?
Dell and Apple were the top 2 brands in dollar sales for Desktop Computers.
Which brand has lost unit share over the most consecutive rolling 4Q?
Hewlett Packard Hp has lost unit share the past 7 consecutive rolling 4Qs.
Which generation paid the most for Laptop or Notebook?
Millennials paid the highest price for Laptop or Notebook.
For Laptop or Notebook, what retailer has the highest unit growth rate for the past 5 years?
Of the leading retailers for Laptops or Notebooks, Amazon had the highest unit growth rate in the past 5 years.
Cellphone market insights
Which two of the top 5 brands have the highest close rate for Cell Phones?
Apple had the highest close rate of the leading Cell Phone brands. Samsung was second.
What are the top 2 reasons for ‘Why Bought Brand’ for Cell Phone?
Previously owned brand and quality product were the top 2 reasons for brand purchase in Cell Phones.
How has the industry’s average price paid compared over the years for Cell Phones?
Average price paid for Cell Phone was $511. This was up 2% from last year and up 27% from 5 years ago.
How many buyers were offered extended warranty and how many bought it?
73% of Cell Phone buyers were offered an extended warranty. 32% purchased it.
Gaming market insights
What are the top two brands among Female purchasers?
The top two favorite brands among female buyers for Video Game System are Oculus and Nintendo.
Which brand has lost dollar share over the most consecutive rolling 4Qs?
Nintendo has lost unit share the past 3 consecutive rolling 4Qs.
How has the average price of Video Game System changed over the past few years?
The average price paid for Video Game System was $398 up 28% versus three years ago.
For Video Game System, what brand has the highest unit growth rate in the past year?
Of the leading brands for Video Game System, Sony had the highest unit growth rate in the past year.
TV market & Home Audio Equipment market insights
What percent of TV & Audio buyers shopped online and purchased online?
65% of TV & Audio buyers shopped online while 39% bought online.
Which brand has lost unit share over the most consecutive rolling 4Q?
Sony has lost unit share the past 9 consecutive rolling 4Qs.
Which generation buys TV & Audio the most?
Millennials were the largest generation segment buyers for TV & Audio.
Which two retailers have the highest dollar share?
Best Buy and Walmart were the top 2 retailers in dollar sales for TV & Audio.
MARKET SHARE, ONLINE SALES, PURCHASE DRIVERS & BEYOND

Gain a new understanding of your market – from top
Consumer Electronics brands to customer behavior

Total market share insights
  • Monitor share for 100% of the Consumer Electronics market
  • Track share changes for brands and retailers including Best Buy, Amazon, Walmart & more
  • Analyze online vs. in-store sales channel data
Actionable competitive data
  • Track trends with 10 years of comprehensive market insights
  • Uncover opportunities to gain market share
  • Discover where your top competitors win consumers
Consumer shopping behavior insights
  • Uncover CE consumer motivation — purchase drivers for product, retailers, and brands
  • Monitor shopping habits with draw, consideration, and close rates
  • Target the right consumers with demographic data
Insights by product category
  • Get insights by CE category — computers, tablets, gaming consoles, TVs, home audio equipment, cellphones, and more
  • Compare market data across various Consumer Electronics product categories

CE product categories tracked by TraQline

4K Ultra HD TVs
All-in-One Networking Boxes
Blu-Ray Players
Cable Modems
Computer Hard Drives
Computer Monitors
Desktop Computers
Digital Video Recorders
eReaders
Gaming Consoles
Headphones
Laptops
LED/LCD TVs
Pre-Paid Cell Phones
Printers
Satellite Dish Systems
Smartphones
Tablets
Voice Assistant Speakers
Wi-Fi Routers

Trusted to track leading electronics market brands & retailers

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