Best Buy, Amazon, and Walmart were the top 3 retailers in US representing 59% of the Laptop or Notebook market.
Apple had the highest close rate of the leading Laptop or Notebook brands. Hewlett Packard Hp was second.
Of the leading brands for Computing, Apple had the highest unit growth rate in the past year.
76% of Desktop Computer buyers shopped online while 52% bought online.
The average price paid for Tablets or eReaders was $256 up 9% versus three years ago.
54% of Laptop or Notebook buyers were Male.
When Laptop or Notebook buyers shop at both Best Buy and Amazon, Best Buy wins 64% of the time.
When Computing buyers shop both Apple and Hewlett Packard Hp, Apple wins 50% of the time.
Competitive price and Previously owned brand were the top 2 reasons for brand purchase in Tablets or eReaders.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Computing.
Of those who bought Desktop Computers, 14% are from California.
In the last 4 Quarters 43% of all Cell Phone purchases were pre-paid.
TraQline gives you unparalleled insight into Cell Phone & Computing consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Each quarter, Durable IQ surveys go in-depth to find out what makes a particular cell phone or computing product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.
Global leaders in the Cellphone and Computing market trust TraQline to help them compete for market share. Our data and insights are leveraged to:
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.Learn more
New features? New geographies? Key demographic segments? Measure cellphone and computing trends when they start.Learn more
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.Learn more
Tracking share shouldn’t rely on a retailer or their website. Get Cell Phone & Computing purchase data directly from the consumers who buy cellphone and computing products.
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.Learn more
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the Cell Phone & Computing marketplace.Learn more
No other source is trusted like TraQline for its ability to track the Cell Phone & Computing market and provide insights during a Line Review.Learn more
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.Learn more
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