Best Buy, Walmart and Amazon were the top 3 retailers in US representing 57% of the Laptop or Notebook market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Apple had the highest close rate of the leading Cell Phones & Computing brands. Hewlett Packard Hp was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Total Computing, Lenovo had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
76% of Desktop Computer buyers shopped online while 52% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Tablet or eReader was $235 up 15% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
54% of the Cell Phones & Computing buyers were Male. TraQline goes beyond sku information, collecting data on "who" is buying the products.
When Laptop or Notebook buyers shop at both Best Buy and Walmart, Best Buy wins 62% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Total Computing buyers shop both Hewlett Packard Hp and Apple, Hewlett Packard Hp wins 56% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Previously owned brand were the top 2 reasons for brand purchase in Tablet or eReader. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Total Computing TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Desktop Computers, 14% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
In the last 4 Quarters 47% of all Cell Phone purchases were pre-paid. TraQline can provide trends and insights on specific metrics of each product category.