Best Buy, Amazon, and Walmart were the top 3 retailers in US representing 59% of the Laptop or Notebook market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Apple had the highest close rate of the leading Laptop or Notebook brands. Hewlett Packard Hp was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Computing, Apple had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
76% of Desktop Computer buyers shopped online while 52% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Tablets or eReaders was $258 up 13% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
55% of Laptop or Notebook buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Laptop or Notebook buyers shop at both Best Buy and Walmart, Best Buy wins 64% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Computing buyers shop both Hewlett Packard Hp and Apple, Apple and Hewlett Packard Hp wins 50% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Previously owned brand were the top 2 reasons for brand purchase in Tablets or eReaders. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Computing. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Desktop Computers, 14% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
In the last 4 Quarters 43% of all Cell Phone purchases were pre-paid. TraQline can provide trends and insights on specific metrics of each product category.
TraQline gives you unparalleled insight into Cell Phone & Computing consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Each quarter, Durable IQ surveys go in-depth to find out what makes a particular cell phone or computing product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.
Global leaders in the Cellphone and Computing market trust TraQline to help them compete for market share. Our data and insights are leveraged to:
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.Learn more
New features? New geographies? Key demographic segments? Measure cellphone and computing trends when they start.Learn more
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.Learn more
Tracking share shouldn’t rely on a retailer or their website. Get Cell Phone & Computing purchase data directly from the consumers who buy cellphone and computing products.
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.Learn more
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the Cell Phone & Computing marketplace.Learn more
No other source is trusted like TraQline for its ability to track the Cell Phone & Computing market and provide insights during a Line Review.Learn more
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.Learn more
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“TraQline has not only been integral in providing insight into customer purchase behavior to our clients, but it has helped us prove the value of digital.”
“TraQline helps us win with retailers by bringing a wealth of up-to-date consumer data from a well respected research company. It adds credibility to our recommendations and builds trust with our buyers.”