Cellphone & Computer
Market Share Insights

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the cell phone, smartphone, and personal computer market?

Discover the value TraQline data brings to your industry
  • Which Retailers sell the most Laptops or Notebooks?

    Best Buy, Amazon, and Walmart were the top 3 retailers in US representing 59% of the Laptop or Notebook market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.

  • Which two of the top 5 Brands have the highest close rate for Laptops or Notebooks?

    Apple had the highest close rate of the leading Laptop or Notebook brands.  Hewlett Packard Hp was second. 600,000 survey responses were collected in the past year to measure brand shares.

  • For Computing, what Brand has the highest unit growth rate in the past year?

    Of the leading brands for Computing, Apple had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.

  • What percent of Desktop Computer buyers shopped online and purchased online?

    76% of Desktop Computer buyers shopped online while 52% bought online. Online vs. brick splits are tracked for all  retailers and brands.

  • How has the average price of Tablets or eReaders changed over the past few years?

    The average price paid for Tablets or eReaders was $258 up 13% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.

  • Which gender buys the most Laptop or Notebook?

    55% of Laptop or Notebook buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.

  • Who wins head-to-head when shopping at Best Buy vs Walmart for Laptops or Notebooks?

    When Laptop or Notebook buyers shop at both Best Buy and Walmart, Best Buy wins 64% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • Who wins head-to-head when shopping both Hewlett Packard Hp and Apple for Computing?

    When Computing buyers shop both Hewlett Packard Hp and Apple, Apple and Hewlett Packard Hp wins 50% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • What are the top 2 reasons for Why Bought Brand for Tablet or eReader?

    Competitive price and Previously owned brand were the top 2 reasons for brand purchase in Tablets or eReaders. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • What are the top 2 reasons for Why Bought Store for Computing?

    Competitive price and Good selection of products were the top 2 reasons for store purchase in Computing. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • Which state sells the most Desktop Computers?

    Of those who bought Desktop Computers, 14% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.

  • What is the share of pre-paid Cell Phones?

    In the last 4 Quarters 43% of all Cell Phone purchases were pre-paid. TraQline can provide trends and insights on specific metrics of each product category.

Go Beyond Web and POS Data for the Cellphone & Computer Industries

TraQline gives you unparalleled insight into Cell Phone & Computing consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought

No other source can match TraQline’s depth of coverage and reliability in Cell Phone & Computing market data


Market Coverage


Brands Reported


Retailers Reported


Category Purchases

Computer and Cell Phone Market Share Insights from Durable IQ’s Q2 2023 Data

Each quarter, Durable IQ surveys go in-depth to find out what makes a particular cell phone or computing product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.

  1. Average Price Paid for Cell Phones & Computing was $484. This was flat from last year and up 18% from 5 years ago.
  2. Of the online Cell Phones & Computing purchases, 9% were shipped to store. 89% had it shipped to their home.
  3. Apple and Samsung had the highest consideration rates of all of the brands.
  4. Lenovo had the highest online purchase rate of any of the leading brands.
  5. Apple has gained dollar share the past 4 consecutive rolling 4Qs.
  6. Baby Boomers top two favorite retailers are Verizon and Amazon.
Download FREE Infographic for more answers
Why do clients trust TraQline to track these major Cell Phone & Computing brands and stores?

Cellphone and Computing categories measured by TraQline

  • Pre-Paid Cell Phones
  • Smartphones
  • Laptops
  • Tablets
  • Voice Assistant Speakers
  • Desktops
  • Printers
  • Wi-Fi Router
  • Computer Hard Drive
  • Computer Monitor
  • eReader
  • Cable Modem
  • Gateway
  • All in One Networking Box
Don’t see the category you’re looking for?

Go to Market with Confidence

Global leaders in the Cellphone and Computing market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure cellphone and computing trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get Cell Phone & Computing purchase data directly from the consumers who buy cellphone and computing products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the Cell Phone & Computing marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the Cell Phone & Computing market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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