Bath Fixtures Industry Market Share

How are you staying ahead of changing trends, customer preferences, and all your competitors in the Bath Fixtures market? TraQline has extensive data on the bath marketing including bathroom vanities market share, bathroom sinks market, and more.

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  • Which retailers sell the most Bathroom Medicine Cabinet?

    Home Depot, Lowe's, and Amazon were the top 3 retailers in US representing 64% of the Bathroom Medicine Cabinet market.

  • Which two of the top 5 brands have the highest close rate for Bathroom Sinks?

    Glacier Bay had the highest close rate of the leading Bathroom Sink brands. Moen was second.

  • For Toilet, what brand has the highest unit growth rate in the past year?

    Of the leading brands for Toilets, Project Source had the highest unit growth rate in the past year.

  • What percent of Bathroom Fixtures buyers shopped online and purchased online?

    46% of Bathroom Fixtures buyers shopped online while 27% bought online.

  • How has the average price of Shower Stall changed over the past few years?

    The average price paid for Shower Stall was $2,592 up 96% versus three years ago.

  • Which gender buys the most Bathroom Fixtures?

    52% of Bathroom Fixtures buyers were Male.

  • Who wins head-to-head when shopping at the top 2 retailers for Bathroom Fixtures?

    When Bathroom Fixtures buyers shop at both Home Depot and Lowe's, Home Depot wins 56% of the time.

  • Who wins head-to-head when shopping both the top 2 brands for Toilets?

    When Toilet buyers shop both Kohler and American Standard, Kohler wins 53% of the time.

  • What are the top 2 reasons for Why bought brand for Bathroom Faucet?

    Appearance and Competitive price were the top 2 reasons for brand purchase in Bathroom Faucets.

  • What are the top 2 reasons for Why bought store for Shower Door?

    Competitive price and Other were the top 2 reasons for store purchase in Shower Door.

  • Which state sells the most Bathroom Fixtures?

    Of those who bought Bathroom Fixtures, 11% are from California.

  • What are the most popular Bathroom Sink configurations?

    Self-Rimming Sink at 45% is the most popular configuration.

Go Beyond Web and POS Data for the Bath Fixtures Market

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought

No other source can match TraQline’s depth of coverage and reliability for the bath fixture industry


Market Coverage


Brands Reported


Retailers Reported


Category Purchases

Bath Fixtures Market Insights from Durable IQ’s Q3 2023 Data

Each quarter, Durable IQ surveys go in-depth to find out what makes a particular product stand out in the Bath Fixtures Market from bathroom vanities to sinks and more. Our research uncovers WHY consumers buy and what features are most important to customers in the bath fixtures market.

  1. Average price paid for Bathroom Fixtures was $260. This was up 8% from last year and up 19% from 5 years ago.
  2. Of the online Bathroom Fixtures purchases, 15% were shipped to store. 83% had it shipped to their home.
  3. Kohler and Delta had the highest consideration rates of all of the brands.
  4. Glacier Bay had the highest online purchase rate of any of the leading brands.
  5. Wayfair, Home Depot and Menards have gained dollar share the past 1 consecutive rolling 4Qs.
  6. Baby Boomers top two favorite retailers are Menards and Home Depot.
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Why do clients trust TraQline to track these major bath fixture industry brands and stores?

Bath Fixtures categories measured by TraQline

  • Bathroom Faucet
  • Shower Head
  • Toilet
  • Bathroom Sink
  • Bathroom Vanity
  • Bathroom Medicine Cabinet
  • Bathtub
  • Shower Stall
  • Shower Door
Don’t see the bath fixture category you’re looking for?

Go to Market with Confidence

Global leaders in the Bath Fixtures market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers in the bath fixture market, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure bath industry trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the bath fixture market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy bath fixtures at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the bath fixture marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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