Go Beyond Web and POS Data for the Bath Fixtures Market
TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Competitive Sales
- Market Share
- Brand / Retailer Mix
- Sales by price
- Regional Performance
- All Brands
- All Retailers
Line Review
- Retailer share
- White space analysis
- Popular features
- Retailer weaknesses
- Competitive weaknesses
Pricing Trends
- 10 years of history
- All brands / retailers
- Online
- Brick and Mortar
- Feature Pricing
Online vs. Brick
- All Brands
- All Retailers
- Price Differences
- Amazon vs. Best Buy
- Shop online
Shopping Trends
- Why Bought Brand
- Stores bought
- Showrooming
- # Stores Shopped
- Why bought store
- Brand shopped but not bought
No other source can match TraQline’s depth of coverage and reliability for the bath fixture industry
100
%Market Coverage
237
Brands Reported
148
Retailers Reported
150
KCategory Purchases
Bath Fixtures Market Insights from Durable IQ’s Q3 2023 Data
Each quarter, Durable IQ surveys go in-depth to find out what makes a particular product stand out in the Bath Fixtures Market from bathroom vanities to sinks and more. Our research uncovers WHY consumers buy and what features are most important to customers in the bath fixtures market.
- Average price paid for Bathroom Fixtures was $260. This was up 8% from last year and up 19% from 5 years ago.
- Of the online Bathroom Fixtures purchases, 15% were shipped to store. 83% had it shipped to their home.
- Kohler and Delta had the highest consideration rates of all of the brands.
- Glacier Bay had the highest online purchase rate of any of the leading brands.
- Wayfair, Home Depot and Menards have gained dollar share the past 1 consecutive rolling 4Qs.
- Baby Boomers top two favorite retailers are Menards and Home Depot.
Why do clients trust TraQline to track these major bath fixture industry brands and stores?
Bath Fixtures categories measured by TraQline
- Bathroom Faucet
- Shower Head
- Toilet
- Bathroom Sink
- Bathroom Vanity
- Bathroom Medicine Cabinet
- Bathtub
- Shower Stall
- Shower Door
Go to Market with Confidence
Global leaders in the Bath Fixtures market trust TraQline to help them compete for market share. Our data and insights are leveraged to:
Defend Competitive Threats
TraQline measures sales changes for all brands and all retailers in the bath fixture market, including nascent brands and retailers as they emerge.
Learn moreIdentify Opportunities to Gain Share
New features? New geographies? Key demographic segments? Measure bath industry trends when they start.
Learn moreLaunch Successful New Products
TraQline helps Identify the gaps in the bath fixture market and measure your success so you can launch successful new products.
Learn moreMeasure Brand and Retailer Performance
Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.
Uncover Purchase Motivation
Go beyond register receipts and understand why consumers buy bath fixtures at a particular store, purchase specific brands, and why they buy the product.
Learn moreTrack Regional and National Players
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the bath fixture marketplace.
Learn morePrepare for Line Reviews
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Learn moreCompare Online vs. Brick & Mortar Sales
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.
Learn more