Home Depot, Lowe's, and Amazon were the top 3 retailers in US representing 60% of the Bathroom Medicine Cabinet market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Kohler had the highest close rate of the leading Bathroom Sink brands. American Standard was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Toilets, Glacier Bay had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
44% of Bathroom Fixtures buyers shopped online while 26% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Shower Stall was $2,010 up 51% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
52% of Bathroom Fixtures buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Bathroom Fixtures buyers shop at both Home Depot and Lowe's, Home Depot wins 56% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Toilet buyers shop both Kohler and American Standard, Kohler wins 52% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Appearance and Competitive price were the top 2 reasons for brand purchase in Bathroom Faucets. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Shower Door. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Bathroom Fixtures, 10% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
Self-Rimming Sink at 51% is the most popular configuration.
TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out in the Bath Fixtures Market from bathroom vanities to sinks and more. Our research uncovers WHY consumers buy and what features are most important to customers in the bath fixtures market.
Global leaders in the Bath Fixtures market trust TraQline to help them compete for market share. Our data and insights are leveraged to:
TraQline measures sales changes for all brands and all retailers in the bath fixture market, including nascent brands and retailers as they emerge.Learn more
New features? New geographies? Key demographic segments? Measure bath industry trends when they start.Learn more
TraQline helps Identify the gaps in the bath fixture market and measure your success so you can launch successful new products.Learn more
Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.
Go beyond register receipts and understand why consumers buy bath fixtures at a particular store, purchase specific brands, and why they buy the product.Learn more
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the bath fixture marketplace.Learn more
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.Learn more
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.Learn more
“TraQline is a vital logic check on your brand performance, including that of your customers and competitors. In a time of information overload, it is increasingly important to have a stable, repeatable platform like TraQline.”
“Symmons purchased TraQline to better understand consumer buying patterns for faucets and tub/showers. The data helped us deliver better sales calls and product solutions for our customers.”
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