Home Depot, Lowe's, and Amazon were the top 3 retailers in US representing 64% of the Bathroom Medicine Cabinet market.
Glacier Bay had the highest close rate of the leading Bathroom Sink brands. Moen was second.
Of the leading brands for Toilets, Project Source had the highest unit growth rate in the past year.
46% of Bathroom Fixtures buyers shopped online while 27% bought online.
The average price paid for Shower Stall was $2,592 up 96% versus three years ago.
52% of Bathroom Fixtures buyers were Male.
When Bathroom Fixtures buyers shop at both Home Depot and Lowe's, Home Depot wins 56% of the time.
When Toilet buyers shop both Kohler and American Standard, Kohler wins 53% of the time.
Appearance and Competitive price were the top 2 reasons for brand purchase in Bathroom Faucets.
Competitive price and Other were the top 2 reasons for store purchase in Shower Door.
Of those who bought Bathroom Fixtures, 11% are from California.
Self-Rimming Sink at 45% is the most popular configuration.
TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Each quarter, Durable IQ surveys go in-depth to find out what makes a particular product stand out in the Bath Fixtures Market from bathroom vanities to sinks and more. Our research uncovers WHY consumers buy and what features are most important to customers in the bath fixtures market.
Global leaders in the Bath Fixtures market trust TraQline to help them compete for market share. Our data and insights are leveraged to:
TraQline measures sales changes for all brands and all retailers in the bath fixture market, including nascent brands and retailers as they emerge.Learn more
New features? New geographies? Key demographic segments? Measure bath industry trends when they start.Learn more
TraQline helps Identify the gaps in the bath fixture market and measure your success so you can launch successful new products.Learn more
Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.
Go beyond register receipts and understand why consumers buy bath fixtures at a particular store, purchase specific brands, and why they buy the product.Learn more
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the bath fixture marketplace.Learn more
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.Learn more
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.Learn more
“TraQline is a vital logic check on your brand performance, including that of your customers and competitors. In a time of information overload, it is increasingly important to have a stable, repeatable platform like TraQline.”
“Symmons purchased TraQline to better understand consumer buying patterns for faucets and tub/showers. The data helped us deliver better sales calls and product solutions for our customers.”
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