Auto Electronics Market and Industry Insights

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and all your competitors in the Auto Electronics market?

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Walmart, Amazon and Best Buy were the top 3 retailers in US representing 54% of the Mobile Audio market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Sony had the highest close rate of the leading Automobile Radio brands. Samsung was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Automobile Radios, LG had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
68% of Automobile Speaker buyers shopped online while 44% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Mobile Audio was $142 up 3% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
70% of Mobile Audio buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Automobile Radio buyers shop at both Walmart and Amazon, Walmart wins 59% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Automobile Speaker buyers shop both Sony and JBL, Sony wins 55% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Quality product were the top 2 reasons for brand purchase in Mobile Audio. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Automobile Speakers. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Mobile Audio, 14% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
41% of Automobile Speakers are installed by the dealer. TraQline can provide trends and insights on specific metrics of each product category.

No other source can match TraQline’s depth of coverage and reliability

100

%
Market Coverage

133

Brands Reported

160

Retailers Reported

132

K
Category Purchases

Go Beyond Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought

Auto Electronics Market Insights from TraQline’s Q2 2021 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.

  1. Average Price Paid for Mobile Audio was $142. This was up 1% from last year and down 2% for 5 years ago.
  2. Of the online Mobile Audio purchases, 20% were shipped to store. 73% had it shipped to their home.
  3. Sony and Pioneer had highest consideration rates of all of the brands.
  4. LG had the highest online purchase rate of any of the leading brands.
  5. Target and Amazon has gained dollar share the past 2 consecutive years.
  6. Millennials top two favorite retailers are Target and Sony Store.
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Why do clients trust TraQline to track these brands and stores?

Auto Electronics categories measured by TraQline

  • Automobile Amplifier
  • Automobile CD Changer
  • Automobile Speaker
  • Automobile Radio
Don’t see the category you’re looking for?
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Go to Market with Confidence

Global leaders in the Auto Electronics market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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