Auto Electronics Market and Industry Insights

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Auto Electronics market?

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Discover the value TraQline data brings to your industry

  • Which Retailers sell the most Mobile Audio?

    Walmart, Best Buy, and Amazon were the top 3 retailers in US representing 57% of the Mobile Audio market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.

  • Which two of the top 5 Brands have the highest close rate for Automobile Radios?

    Sony had the highest close rate of the leading Automobile Radio brands.  Samsung was second. 600,000 survey responses were collected in the past year to measure brand shares.

  • For Automobile Radio, what Brand has the highest unit growth rate in past year?

    Of the leading brands for Automobile Radios, Sony had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.

  • What's the percent of Automobile Speaker buyers shopped online and purchased online?

    63% of Automobile Speaker buyers shopped online while 39% bought online. Online vs. brick splits are tracked for all  retailers and brands.

  • How has the average price of Mobile Audio changed over the past few years?

    The average price paid for Mobile Audio was $162 up 16% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.

  • Which gender buys the most Mobile Audio?

    69% of Mobile Audio buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.

  • Who wins head-to-head when shopping at RETAILER #1 vs RETAILER #2 for Automobile Radios?

    When Automobile Radio buyers shop at both Walmart and Best Buy, Walmart wins 58% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • Who wins head-to-head when shopping both BRAND #1 and BRAND #2 for Automobile Speakers?

    When Automobile Speaker buyers shop both Bose and Sony, Bose wins 51% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.

  • What are the top 2 reasons for Why Bought Brand for Mobile Audio?

    Competitive price and Quality product were the top 2 reasons for brand purchase in Mobile Audio. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • What are the top 2 reasons for Why Bought Store for Automobile Speaker?

    Competitive price and Good selection of products were the top 2 reasons for store purchase in Automobile Speakers. TraQline measures purchase drivers such as why they purchased a brand at a retailer.

  • Which state sells the most Mobile Audio?

    Of those who bought Mobile Audio, 14% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.

  • How many Audio Speakers are installed by the dealer?

    33% of Automobile Speakers are installed by the dealer. TraQline can provide trends and insights on specific metrics of each product category.

Go Beyond Web and POS Data for the Auto Electronics Industry

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better auto electronics market decisions, faster.

Competitive Sales

  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers

Line Review

  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weaknesses
  • Competitive weaknesses

Pricing Trends

  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing

Online vs. Brick

  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online

Shopping Trends

  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but not bought
See how we can provide market insights to your business

No other source can match TraQline’s depth of coverage and reliability in the auto electronics market

100

%
Market Coverage

133

Brands Reported

160

Retailers Reported

132

K
Category Purchases

Auto Electronics Market Insights from TraQline’s Q4 2022 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.

  1. Average Price Paid for Mobile Audio was $162.  This was up 10% from last year and up 15% for 5 years ago.
  2. Of the online Mobile Audio purchases, 18% were shipped to store.  77% had it shipped to their home.
  3. Sony and Pioneer had the highest consideration rates of all of the brands.
  4. JBL had the highest online purchase rate of any of the leading brands.
  5. Crutchfield and Best Buy have gained dollar share the past 1 consecutive rolling 4Qs.
  6. Millennials top two favorite retailers are Sony Store and Target.
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Why do clients trust TraQline to track these major car electronics brands and stores?

Auto Electronics categories measured by TraQline

  • Automobile Amplifier
  • Automobile CD Changer
  • Automobile Speaker
  • Automobile Radio
Don’t see the category you’re looking for?
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Go to Market with Confidence

Global leaders in the Auto Electronics market trust TraQline to help them compete for market share. Our data and insights are leveraged to:

Defend Competitive Threats

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.

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Identify Opportunities to Gain Share

New features? New geographies? Key demographic segments? Measure car electronics industry trends when they start.

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Launch Successful New Products

TraQline helps Identify the gaps in the auto electronics market and measure your success so you can launch successful new products.

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Measure Brand and Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy car electronics products.

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Uncover Purchase Motivation

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.

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Track Regional and National Players

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the auto electronic accessories marketplace.

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Prepare for Line Reviews

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.

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Compare Online vs. Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

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See what our users have to say about TraQline

“With the data we have been able to show our partners in China the true view of the product in the US. We have shared with them the requirement to have Gas cooktops and ranges. We have been able to highlight that it is not a fuel preference but actually the only choice in very specific parts of the country.”

RichardSr. Director Product Development Branding & Marketing
Galanz

“TraQline is a vital logic check on your brand performance, including that of your customers and competitors. In a time of information overload, it is increasingly important to have a stable, repeatable platform like TraQline.”

MikeDirector of Product Marketing
Delta

“TraQline has not only been integral in providing insight into customer purchase behavior to our clients, but it has helped us prove the value of digital.”

BennaIndustry Analyst
Google
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