Walmart, Amazon, and Best Buy were the top 3 retailers in US representing 57% of the Mobile Audio market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Bose had the highest close rate of the leading Automobile Radio brands. Sony was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Automobile Radios, Kenwood had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
64% of Automobile Speaker buyers shopped online while 40% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Mobile Audio was $165 up 17% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
70% of Mobile Audio buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Automobile Radio buyers shop at both Walmart and Best Buy, Walmart wins 57% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Automobile Speaker buyers shop both JBL and Bose, JBL wins 51% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Quality product were the top 2 reasons for brand purchase in Mobile Audio. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Automobile Speakers. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Mobile Audio, 14% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
33% of Automobile Speakers are installed by the dealer. TraQline can provide trends and insights on specific metrics of each product category.
TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better auto electronics market decisions, faster.
Each quarter, Durable IQ surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.
Global leaders in the Auto Electronics market trust TraQline to help them compete for market share. Our data and insights are leveraged to:
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.Learn more
New features? New geographies? Key demographic segments? Measure car electronics industry trends when they start.Learn more
TraQline helps Identify the gaps in the auto electronics market and measure your success so you can launch successful new products.Learn more
Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy car electronics products.
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.Learn more
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the auto electronic accessories marketplace.Learn more
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.Learn more
TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.Learn more
“With the data we have been able to show our partners in China the true view of the product in the US. We have shared with them the requirement to have Gas cooktops and ranges. We have been able to highlight that it is not a fuel preference but actually the only choice in very specific parts of the country.”
“TraQline is a vital logic check on your brand performance, including that of your customers and competitors. In a time of information overload, it is increasingly important to have a stable, repeatable platform like TraQline.”
“TraQline has not only been integral in providing insight into customer purchase behavior to our clients, but it has helped us prove the value of digital.”