Uses for TraQline
What assurance can TraQline give me that data is correct and actionable?
The answer to whether you need both POS and consumer data depends on what you are trying to measure. Some people need only consumer data, some need only POS data, and many of our customers use both. Each of the two data sources has different uses – POS for tracking SKU, but not for share tracking (since it is not representative of the whole market). Consumer Data is best for share and behavior tracking (since you don’t rely on retailer participation). Click here for our infographic detailing the benefits of each.
Does TraQline data cover the smaller markets?
No. The TraQline data comes with an incredible value – 10 years of history for every category. The minimum subscription period for any product is one year.
Many TraQline customers are some of the largest and best known companies in the Fortune 500. TraQline subscribers are not limited to just manufacturers or just retailers, our customers include anyone interested in learning more about any of our industries. Many smaller companies subscribe to TraQline as well – they find the information to be invaluable.