Durable IQ powers market growth through data collected directly from your consumers.
Formerly known as TraQline, Durable IQ is so much more than a survey.
Get the insights you need to outmaneuver your competition and win business. Instantly access 10 years of trend data, from purchase drivers to brand performance metrics, online vs. in-store shopping data, demographics, and more.
Easily identify competitive threats and find opportunities to gain market share. Discover which competitor brands and stores your consumers are shopping, new product types where a competitive brand is gaining share, which products are most sold at top retailers, and so much more.
Monitor consumer trends, uncover new demographic variables and segmenting, and understand the consumer “why” behind the buy — all with the Durable IQ platform. Easily compare hundreds of variables across industry, brand, and retailers, and gain unmatched consumer understanding.
Save hours of time crunching numbers and preparing intricate data-centric presentations. With easy reporting options and exportable infographics & executive summaries, easily prepare your next line review, quarterly review, or year-end presentation — all at the click of a button.
Build stronger merchandising and assortment strategies
Improve product development & increase margins
Access stronger competitive business intelligence
Return positive ROAS & support organizational goals
Monitor Corporate Performance KPIs
Durable IQ is the must-have competitive market analysis and insights tool for all durable goods industries. Demo today to see how our insights empower you to find new opportunities and gain market share.