100% market coverage for durable goods —
all brands, all retailers, one consumer insights platform
Durable IQ powers market growth through data collected directly from your consumers.
Formerly known as TraQline, Durable IQ is so much more than a survey.
Gain market clarity and power business growth with industry-wide insights
Uncover critical industry trends as they happen
Get the insights you need to outmaneuver your competition and win business. Instantly access 10 years of trend data, from purchase drivers to brand performance metrics, online vs. in-store shopping data, demographics, and more.
See where your competitors are gaining market share
Easily identify competitive threats and find opportunities to gain market share. Discover which competitor brands and stores your consumers are shopping, new product types where a competitive brand is gaining share, which products are most sold at top retailers, and so much more.
Stay ahead of shifting consumer preferences
Monitor consumer trends, uncover new demographic variables and segmenting, and understand the consumer “why” behind the buy — all with the Durable IQ platform. Easily compare hundreds of variables across industry, brand, and retailers, and gain unmatched consumer understanding.
Use market insights in pitches, presentations, or yearly reviews
Save hours of time crunching numbers and preparing intricate data-centric presentations. With easy reporting options and exportable infographics & executive summaries, easily prepare your next line review, quarterly review, or year-end presentation — all at the click of a button.
Built for teams across your organization
Durable insights for the durables industry
Build stronger merchandising and assortment strategies
- Justify business decisions
- Determine pricing and promotional strategies
- Conduct line reviews and vendor negitiation
- Uncover purchase drivers
- Monitor and benchmark against competitors
Improve product development & increase margins
- Decide how spend research & development resources
- Develop successful competitive product road maps
- Understand which product attributes appeal to customers and price relationships
- Monitor market share gains & loses
Provide stronger market intelligence to your business
- Get highly accurate, current, and relevant data
- Empower your teams to make data-driven business decisions
- Successfully aid in budget planning and forecasting
- Turnkey solutions to save CI resources
Return positive ROAS & support organizational goals
- Justify allocations advertising spend and placements
- Benchmark sales performance against competition
- Target customer segments by demographics
- Learn why customers buy to craft compelling messaging
Monitor Corporate Performance KPIs
- Identify weaknesses in business unit performance
- Compare actuals vs plan
- Eliminate gut decisions and make data-driven strategies
“TraQline [Durable IQ] identifies when something is going on the market and then allows us to use the data to confirm our hypotheses about the situation. Not only can we look at the data nationally, but we can then drill down for a detailed regional look at our retailers. Combine this with the responsiveness of our account executive and quick turnaround on additional data requests. TraQline has become a critical part of our business intelligence.” Matt McGovren | Marketing Manager | Schlage Locks
Competitive market analysis and insightsacross the durables industry
Refrigerators, Wall ovens, Washers, Disposers…
Blenders, Coffee Makers, Vacuum Cleaners, Fans…
Faucets, Cabinets, Countertops, Sinks…
Tape Measure, Tool Cabinet, Mechanics Tool Set, Hand Saw…
Shovels, Spades, Trowel, Rakes, Sprinklers…
Lawn Mowers, String Trimmers, Leaf Blowers…
Faucets, Sinks, Bathtubs, Cabinets, Toilets…
Gas & Charcoal Grills, Pellet Grills, Smokers…
Interior & Exterior Paint, Primer, Sealers, Supplies…
Power Drills, Electric Generators, Wet-Dry Vacs…
LED, LCD, Smart, Curved TVs, Home Theaters…
Treadmills, Ellipticals, Incline Trainers, Steppers…
Satellite Radios, Speakers, Video Players…
Seating, Desk, Table, Patio…
Hammers, Screwdrivers, Wrench, Saw, Pliers…
Know your industry with comprehensive market intelligence
Durable IQ is the must-have competitive market analysis and insights tool for all durable goods industries. Demo today to see how our insights empower you to find new opportunities and gain market share.
Gain a new competitive advantage
with SKU-level brand and retailer insights
Know what products are winning at top retailers. Analysis individual SKU performance, trends over time, key purchase drivers, and brand leaderboards.