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Contact us via chat, email, or give us a call (502-271-5250)

We measure the market
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TraQline, the most trusted source for
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Serving the Consumer Durables Industry for 20+ years

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Go Beyond Web and POS Data

On the surface TraQline is the industry’s best tool for measuring competitive market share, but dig deeper and you will find more than just market share. From the why behind the buy to channel performance, our easy to access PowerPoint reporting, analysis tools, and standardized reports will help you outmaneuver your competition. Each of our clients is assigned an account executive who is an expert not only in how to access behavioral and purchase data, but also how to interpret it.

TraQline empowers global brands to grow share

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TraQline Solutions

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Defend Competitive Threats
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.
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Identify Opportunities to Gain Share
New features? New geographies? Key demographic segments? Measure trends when they start.
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Launch Successful New Products
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.
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Measure Brand and Retailer Performance
Tracking share shouldn’t rely on a retailer or their website, get sell-through data directly from the consumers who buy products.
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Uncover Consumer Purchase Motivation
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
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Track Regional and National players
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.
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Prepare for Line Reviews
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
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Compare Online vs. Brick & Mortar sales
No other source provides TraQline’s comprehensive view on Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.
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Our sales have been slowing at one of our major retailers. In preparation for a retail meeting, we used the TraQline Draw/Close Rate report. This helped us determine we had a substantial close rate when the customers purchased, but the foot traffic was declining. This shifted our discussion from supplier product performance to increasing product awareness through advertising and other partnership initiatives. https://www.traqline.com/wp-content/uploads/2020/07/right-quote.png
Karen F.
Briggs & Stratton

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From our Newsroom

Blog Posts

Not All Products Are Created Equal: Thermometers

January 13, 2021

Nearly as emblematic as wearing masks when out and about, Thermometers are adding an extra layer of reassurance as we engage with people in schools, stores, and offices across the country. Thus it is perhaps unsurprising that we’ve seen sales increase.

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TraQline's Dave Stevenson, PH.D President & CEO
Dave Stevenson, PH.D
President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.