Comparing retailer market share for OPE vs market share for parts can highlight opportunities for retailers to succeed where their counterparts fail.
Nearly as emblematic as wearing masks when out and about, Thermometers are adding an extra layer of reassurance as we engage with people in schools, stores, and offices across the country. Thus it is perhaps unsurprising that we’ve seen sales increase.
We decided to examine how Walmart, Amazon, and Best Buy compare with one another in three competitive categories: Consumer Electronics, Small Kitchen Appliances, and Cell Phones.
In this ongoing series, I will create some discussion around smaller consumer durables categories that help drive the bottom line but don’t always make headlines. Remember: Not all categories are created equal but having the right data and insight can bring success to all categories.
As many have said, we are in unprecedented times. Much ado has been made about how consumer behavior…
Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.