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Major Appliance Sales Competitive Insights

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Major Appliance market?
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Get your questions answered

Lowe's, Home Depot and Best Buy were the top 3 retailers in US representing 58% of the Washing Machine market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Frigidaire had the highest close rate of the leading Refrigerator brands. Whirlpool was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Clothes Dryer, LG had the highest unit growth rate in the past year. TraQline survey is conducted every calendar quarter providing timely insights.
64% of Freezer buyers shopped online while 31% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Major Appliances was $827 up 14% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
59% of the Major Appliance buyers were Male. TraQline goes beyond sku information, collecting data on "who" is buying the products.
When Major Appliance buyers shop at both Lowe's and Home Depot, Lowe's wins 57% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Dishwasher buyers shop both Whirlpool and General Electric, Whirlpool wins 52% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Quality product were the top 2 reasons for brand purchase in Microwave Ovens. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Previous experience with store were the top 2 reasons for store purchase in Free Standing Range. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought a Wall Oven, 16% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
French Door Refrigerators are the most popular followed by Side by Side Refrigerators. TraQline can provide trends and insights on specific metrics of each product category.
No other source can match TraQline’s depth of coverage and reliability
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Market Coverage
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Category Purchases

Go Beyond Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Competitive Sales
  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers
Line Review
  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weakneses
  • Competitive
    weaknesses
Pricing Trends
  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing
Online vs. Brick
  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online
Shopping Trends
  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but
    not bought
  • Market Share
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers
  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weakneses
  • Competitive weaknesses
  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing
  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online
  • Why Bought Brand
  • Brand shopped but not bought
  • Stores bough
  • Showrooming
  • # Stores Shopped
  • Why bought store
See how we can provide insights to your business

Major Appliance Insights from TraQline’s Q3 2020 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.
  1. Average Price Paid for Major Appliances was $827. This was up 3% from last year and up 13% for 5 years ago.
  2. Of the online Major Appliances purchases, 13% were shipped to store. 85% had it shipped to their home.
  3. Samsung and Whirlpool had the highest consideration rates of all of the brands.
  4. LG had the highest online purchase rate of any of the leading brands.
  5. Home Depot has gained dollar share the past 8 consecutive years.
  6. Baby Boomers' top two favorite retailers are Lowe's and Home Depot.
Why our clients trust TraQline to track these brands and stores?

Major Appliance categories measured by TraQline

  • Microwave Ovens
  • Clothes Washer
  • Refrigerator
  • Clothes Dryer
  • Dishwasher
  • Room Air Conditioner
  • Free-Standing Range
  • Freezer
  • Waste Disposer
  • Wine Chiller
  • Cooktop
  • Wall Oven
  • Range Hood
  • Built-In Range
  • Trash Compactor
Don’t see the category you’re looking for?
Contact us
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Go to Market with Confidence

Global leaders in the Major Appliance market trust TraQline to help them compete for market share.
Our data and insights are leveraged to:
Defend Competitive Threats
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.
Learn more
Identify Opportunities
to Gain Share
New features? New geographies? Key demographic segments? Measure trends when they start.
Learn more
Launch Successful
New Products
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.
Learn more
Measure Brand and
Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

Learn more
Uncover Purchase Motivation
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Learn more
Track Regional and
National Players
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.
Learn more
Prepare for Line Reviews
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Learn more
Compare Online vs.
Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

Learn more
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge. Learn more >
New features? New geographies? Key demographic segments? Measure trends when they start. Learn more >
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products. Learn more >

Tracking share shouldn’t rely on a retailer or their website, get sell-through data directly from the consumers who buy products.
Learn more >

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Learn more >

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.
Learn more >

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Learn more >

No other source provides TraQline’s comprehensive view on Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.
Learn more >

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Connect now with our Industry Experts

Call or Email Us today

See what our users have to say about TraQline

“Being new to the major appliance business, TraQline has helped me understand the business and categories more quickly and with a richer data set than I could have imagined. Thank you.”
Michael
Category ManagementWhirlpool
“As an appliance Product Manager I find TraQline to be a very useful tool to have at my disposal when the need to refer to & explore the different overall retail market segments is needed. Excellent product!”
Davide
Commerical Appliance ManagerCantrex
“Just wanted to say “thank you” for all of your assistance and support! You are fantastic and truly responsive in providing GREAT customer service. Your professionalism and “can do” attitude is greatly appreciated.”
Ricardo
National Field Sales ManagerLG
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TraQline's Dave Stevenson, PH.D President & CEO
Dave Stevenson, PH.D
President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.