Frequently Asked Questions

I am responsible for supplying accurate, timely data to my product research team. What assurance can TraQline give me that data is correct and actionable?

TraQline utilizes the latest, online methodology to provide the fastest, most accurate, and richest survey results available today. TraQline delivers the large sample sizes you want, and the highest quality results you need.

Few tracking surveys provide data on all the retail outlets, no matter their size. Does TraQline data cover the smaller markets?

Unlike other surveys which focus on tracking large retail chains and brands, TraQline measures behavior in the entire market. We can track even the smallest stores, brands, and geographies.

My research needs don't seem to fit in the "cookie cutter" format. Can TraQline help me target specifics for my new product research?

Custom research projects dovetail nicely with the regular TraQline survey. We are able to design a one time custom follow-up survey of low incidence purchases or with hard-to-find respondents. And proprietary questions can be inserted into the regular survey. Contact us for details.

I often want to see results when I am away from my office. Does TraQline require that I carry a CD with me to view the results?

Because the surveys are web-based, TraQline allows desktop to desktop access, providing easy ad-hoc analytic capability and customized reporting from any web browser. There is no extra effort on your part. This approach makes the quarterly updates transparent to you and gives you any future TraQline improvements immediately.

Some surveys “evolve” and play havoc with market interpretation. How can I be sure your results will be accurate and consistent over time?

TraQline is managed and syndicated by The Stevenson Company, which has over 25 years experience actually using this type of market tracking information inside major corporations. We know the pain associated with anomalies in the results. This gives us a unique perspective on how to manage tracking surveys and how to maintain continuity. Our number one goal is to ensure accuracy and continuity in the results.